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中国管理科学

中国管理科学 ›› 2009, Vol. 17 ›› Issue (1): 64-75.

• 论文 • 上一篇    下一篇

补偿激励下双渠道供应链协调的合同设计

陈树桢, 熊中楷, 梁喜   

  1. 重庆大学经济与工商管理学院, 重庆 400030
  • 收稿日期:2008-05-09 修回日期:2008-12-29 出版日期:2009-02-28 发布日期:2009-02-28
  • 作者简介:陈树桢(1971- ),女(汉族),四川南充市人,重庆大学经济与工商管理学院博士生,研究方向:电子商务、物流与供应链管理.
  • 基金资助:

    国家自然科学基金资助项目(70571088)

Contract Design for A Dual-Channnel Supply Chain Coordination with Incentive Compensation

CHEN Shu-zhen, XIONG Zhong-kai, LIANG Xi   

  1. College of Economy and Business Administration, Chongqing University, Chongqing 400030, China
  • Received:2008-05-09 Revised:2008-12-29 Online:2009-02-28 Published:2009-02-28

PDF (PC)

2676

被引次数

185

摘要： 针对电子商务环境下传统零售与网上直销并存的双渠道模式,在促销-价格敏感需求与促销补偿激励等条件下构建了模型,分析、比较了集中式与分散式决策下供应链最优的促销投入、促销补偿投资与定价策略,研究了促使双渠道达成协调的合同设计.研究发现:单独利用两部定价合同不能有效地协调双渠道供应链;而两部定价合同与促销水平补偿合同的组合能够实现供应链协调和渠道成员双赢,且满足这种条件的组合合同有无穷多个.

关键词: 供应链协调, 双渠道, 补偿激励, 合同设计

Abstract: Based on the coexistence of traditional retail channel and direct Internet channel within the supply chain in E-commerce, this paper develop s a model under promotion-price sensitive demand, promodon -incentive compensation and so on, analyzes and compares the optimal promotion investment, incentive compensation investment and pricing strategies in the integrated and decentralized manners of dual-channel supply chain and studies the contract design on coordination problem of the above supply chain.It demonstrates that the two-part tariff alone cannot achieve the dual-channel supply chain coordination while the suitable two-part tariff contract combined with a promotion-level subsidy contract can do and a "win-win" situation can be realized and then the manufacturer can provide infinite such combined contracts for coordination of dual-channel supply chain.

Key words: supply chain coordination, dual-channel, incentive compensation, contract design.

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