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中国管理科学

中国管理科学 ›› 2010, Vol. 18 ›› Issue (4): 158-164.

• 论文 • 上一篇    下一篇

基于元胞自动机的航空市场竞争演化模型

寇勇刚1, 吴桐水2, 李航2, 樊玮2   

  1. 1. 南京航空航天大学民航学院, 江苏南京210016;
    2. 中国民航大学管理学院, 天津300300
  • 收稿日期:2009-09-03 修回日期:2010-07-12 出版日期:2010-08-30 发布日期:2010-08-30
  • 作者简介:寇勇刚(1974- ),男(汉族),河南郑州人,南京航空航天大学民航学院博士研究生,研究方向:航空运输企业运行模拟与管理决策.
  • 基金资助:

    中国民用航空局软科学项目(KS2321);国家自然科学基金资助项目(60979021)

The Evolution of Aviation Market Competition Based on Cellular Automata

KOU Yong-gang1, WU Tong-shui2, LI Hang2, FAN Wei2   

  1. 1. College of Civil Aviation, Nanjing University of Aeronautics & Astronautics, Nanjing 210016, China;
    2. College of Economic & Management, Civil Aviation University of China, Tianjin 300300, China
  • Received:2009-09-03 Revised:2010-07-12 Online:2010-08-30 Published:2010-08-30

PDF (PC)

1250

被引次数

3

摘要： 为研究航空市场的竞争演化,本文分别建立了商务旅客和旅游旅客的元胞自动机模型,通过Matlab编程,以深圳—北京航线及深航在该航线的运营为例模拟了竞争演化过程,实证分析了票价、航班频率以及航空公司核心竞争力分别对航空公司市场占有率及盈利水平的影响。结论表明航空公司要在激烈的竞争中胜出必须依靠自身的核心竞争力,并使之不断得到提高,特别地,核心竞争力只有接近或超过行业标杆水平时方能发挥其重要的作用。

关键词: 元胞自动机, 商务旅客, 旅游旅客, 核心竞争力, 市场竞争, 演化

Abstract: In order to research the competition evolution of aviation market,this paper builds up the Cellular Automata model of business and travel passengers of the aviation market.Through Matlab software,it takes Shenzhen-Beijing market and the operation of Shenzhen air lines on it as an example to simulate the evolution of competition,tanalysis the effect of ticket price,flight frequency and core competence which affect the airlines market share and payoff status.The results indicate that airlines want to succeed during the acute competition,have to relay on the core competence of it self,and make it become better and better.Especially,the core competence could play the important roles while it is close or excess to surveyor's pole of the industry.

Key words: cellular automata, business passenger, travel passenger, core competence, marketing competition, evolution

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