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中国管理科学

中国管理科学 ›› 2008, Vol. 16 ›› Issue (4): 127-131.

• 论文 • 上一篇    下一篇

开放系统不同成本企业博弈定价模型

李森, 高明   

  1. 东北大学工商管理学院 辽宁 沈阳 110004
  • 收稿日期:2007-04-27 修回日期:2008-07-23 出版日期:2008-08-31 发布日期:2008-08-31
  • 作者简介:李森(1961- ),男(汉族),东北大学工商管理学院,吉林白山人,副教授,研究方向:战略管理、企业重组.
  • 基金资助:

    国家自然科学基金资助项目(70771022)

Open System Game Pricing Model for Enterprises with Different Cost

LI Sen, GAO Ming   

  1. School of Business Administration, Northeastern University, Shenyang 110004, China
  • Received:2007-04-27 Revised:2008-07-23 Online:2008-08-31 Published:2008-08-31

PDF (PC)

1518

被引次数

6

摘要： 基于不同成本企业地位不等的前提,建立并比较了封闭系统不同成本企业的竞争博弈价格模型和合作博弈价格模型。分析了在开放系统,理性企业即不采用竞争博弈价格的原因——收益较低,又不采用合作博弈价格的原因——高价格吸引新企业进入。在竞合价格和临界价格概念基础上,建立了开放系统定价模型,并分析了影响临界价格高低的因素及竞合价格能使企业保持相对较高的利润又对新企业不产生吸引力。最后通过算例分析验证了该模型。

关键词: 博弈, 定价模型, 开放系统, 临界价格

Abstract: Based on the different cost of enterprises,a competitive game pricing model as well as a cooperative game pricing model are established and compared between the two enterprises with different costs under a closed system.Then an analysis is conducted and results come out that a rational enterprise would not choose the competitive game price because of the low profit,nor will they choose cooperative game pricing,for the high price might lead to more potential competitors.In addition,a pricing model under open system is established with the conception of margin prices Factors that influence the margin price are identified.The reasons why competitive price can keep the company with a comparatively higher profit are also clarified.A numerical example is given to illustrate the model at last.

Key words: game, price model, open system, critical price

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