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中国管理科学

中国管理科学 ›› 2009, Vol. 17 ›› Issue (4): 109-114.

• 论文 • 上一篇    下一篇

两生产商单零售商的货架展示量与定价决策模型及协调策略设计

徐兵   

  1. 南昌大学管理科学与工程系, 江西南昌330031
  • 收稿日期:2008-11-30 修回日期:2009-06-16 出版日期:2009-08-30 发布日期:2009-08-30
  • 作者简介:徐兵(1972- ),男(汉),江西南昌人,南昌大学管理科学工程系,副教授,硕士生导师;研究方向:运筹学、供应链管理.
  • 基金资助:

    江西省自然科学基金资助项目(2007GZS2120)

Two Manufacturers and One Retailer’s Shelf-Display-Quantity and Pricing Decision Models and Coordinative Contracts Design

XU Bing   

  1. Department of Management Science and Engineering, Nanchang University, Nanchang 330031, China
  • Received:2008-11-30 Revised:2009-06-16 Online:2009-08-30 Published:2009-08-30

PDF (PC)

1501

被引次数

19

摘要： 研究两个生产商和单个零售商的供应链,生产商生产的产品为可替代产品,产品需求是货架展示量和零售价格的函数。首先分析了零售商以最大化自身利润为目标的分散式决策,然后分别研究了供应链系统利润最大化、以及生产商与零售商组成联盟后的渠道利润最大化下的集中式决策模型,进而提出了与零售价和展示量相关的批发价加补贴合同、以及与零售价和展示量相关的批发价加补贴加利润共享合同,两种合同能分别协调零售商的分散式决策达到与系统利润最大化和渠道利润最大化决策一致。最后的算例表明了上述决策模型的差异和协调合同的有效性。

关键词: 货架展示量, 供应链协调, 分散式决策, 集中式决策, 合同

Abstract: Consider a supply chain consisting of two manufacturers and one retailer,the products produced by two manufacturers are substitutable products,whose demands are functions of the shelf-display-quantity and retail prices. Firstly,retailer's decentralized decisions with profit-maximization are analyzed. Secondly,two centralized decision models are studied for maximizing profits of the whole supply chain system and the allied channel consisting of the retailer and one manufacturer,respectively. Two contracts dependent on retail prices and shelf-display-quantity such as the wholesale price plus subsidy contract and the wholesale price plus subsidy plus profit-share are put forward to coordinate retailer's decentralized decisions consistent with the centralized decisions mentioned above. Finally,the difference of the decision models and the validity of the contracts are shown by a numerical example.

Key words: Shelf-display-quantity, supply chain coordination, decentralized decision, centralized decision contract

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