关键词: 电子渠道, 混合渠道, 协调, 销售努力, 收入共享契约

Abstract: We develop a single manufacturer single retailer two-echelon supply chain model which has hybrid distribution channels.The problem of supply chain coordination is considered when the random demand of retailer is affected by its sales efforts.Supply chain is coordinated by the modified and the traditional revenue sharing contracts.We also illustrate our analytical results with numerical examples,and compare the partner's profits.At last,based on the results of numerical examples,we give managerial in sights for the manufacturers.

Key words: e-tail channel, hybrid distribution channels, coordination, sales effort, revenue sharing contract