主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
　　　中国科学院科技战略咨询研究院
中国管理科学

中国管理科学 ›› 1999, Vol. ›› Issue (3): 76-80.

• 论文 • 上一篇    

培育买主是开拓新品市场的关键─兼析日本家电产品进入中国大陆市场的推介战略

施建石   

  1. 江苏盐阜人民商场集团总经理室 盐城 224001
  • 收稿日期:1999-05-17 修回日期:1999-06-30 出版日期:1999-09-28 发布日期:2012-03-06

Fostering Buyers is a Key in Extending the New Products Market

Shi Jianshi   

  1. Yanfu Renmin Market Group, Yancheng 224001
  • Received:1999-05-17 Revised:1999-06-30 Online:1999-09-28 Published:2012-03-06

PDF (PC)

1645

摘要： 培育买主乃新品推介的重要途径和拓展市场的关键所在。日产电视机有这方面的成功经验,但国内企业对此重视和运用仍很不够。实施培育买主这一新品营销策略,必须首选一个广阔的目标市场,运用一套行之有效的方式方法,并不断提高新老买主对新品的忠诚度。这样,企业才有生命力,才会拥有越来越多的财富,才能经久不衰。

关键词: 培育买主, 营销策略, 新产品推介

Abstract: Fostering buyers is both an important way in pushing sais of new prodncts and a key step in extending markets.Manufacturers of TV sets in Japan hare their successful experience in this respect.But enterprises in our country ignor this strategy and have few experience.Fostering buyers of new products is a marketing strategy whose first step is to choose a vast target market,applying an effefctive method and style and to improve the fidelity of both new and regular customers to new products.In this way,the enterprise will have great vitality and be prosperous one with more and more wealth.

Key words: fostering buyers, marketing strategy, pushing sales of new products