确定电力营销目标市场的优度评价方法研究

中国管理科学 ›› 2002, Vol. ›› Issue (2): 57-61.

确定电力营销目标市场的优度评价方法研究

任玉珑, 倪校, 李云, 许劲

重庆大学工商管理学院重庆 400044

收稿日期:2001-11-12 出版日期:2002-04-28 发布日期:2012-03-06
基金资助:
国家自然科学基金资助项目(70071036)

Research on Method of Priority-Degree Evaluation for Choosing Target Market of Electricity Marketing

REN Yu-long, NI Xiao, LI Yun, XU Jin

College of Business Administration of Chongqing University, Chongqing 400044, China

Received:2001-11-12 Online:2002-04-28 Published:2012-03-06

摘要/Abstract

摘要： 本文首先建立了一套用以确定电力营销目标市场的优度评价的指标体系,通过建立用电细分市场的物元模型,运用物元的可拓性,将供电企业和用电客户两方面的指标量化,按照统一规范化运算,得出便于比较的优度,根据优度排序选择出目标市场。最后,本文以一个算例对确定目标市场的优度评价方法进行了实证研究。

关键词: 用电市场, 目标市场, 可拓学, 优度评价

Abstract: After a set of indicator system and matter-model of segmental market for choosing target market have been built,the article applied matter’s extension into quantifying indicators of electricity-supplying enterprise and consumer,then got priority-degree by standardized calculation,chose target market in term of priority-degree.At last,a case was applied to qualify method of priority-degree evaluating for choosing target market of electricity marketing.

Key words: consumer market of electricity, target market, extenicsl, priority-degree evaluating

中图分类号:

C931
F713.50

任玉珑, 倪校, 李云, 许劲. 确定电力营销目标市场的优度评价方法研究[J]. 中国管理科学, 2002, (2): 57-61.

REN Yu-long, NI Xiao, LI Yun, XU Jin. Research on Method of Priority-Degree Evaluation for Choosing Target Market of Electricity Marketing[J]. Chinese Journal of Management Science, 2002, (2): 57-61.