基于新产品的供应链最优生产策略

中国管理科学 ›› 2004, Vol. ›› Issue (2): 55-59.

基于新产品的供应链最优生产策略

沈铁松, 熊中楷

重庆大学经济与工商管理学院重庆 400044

收稿日期:2003-03-26 修回日期:2003-12-01 出版日期:2004-04-28 发布日期:2012-03-07
基金资助:
国家青年社会科学基金(02CJY027)

Optimal Production Policy in a Supply Chain under Introduction of New Product

SHEN Tie-song, XIONG Zhong-kai

The School of Economics and Business Administration, Chongqing University, Chongqing 400044, China

Received:2003-03-26 Revised:2003-12-01 Online:2004-04-28 Published:2012-03-07

摘要/Abstract

摘要： 商业竞争与技术进步导致产品生命周期的缩短,要求企业能不断地推出新产品。而新产品的生产与需求是一个逐步适应和熟悉的过程,具有明显的学习效应。本文运用Bass模型来描述新产品的需求扩散效应,建立了新产品供、产、销三级供应链的生产存储优化模型,并通过算例,计算机模拟出最优生产批量。该研究改进了传统的一般产品的生产存储计划,对面向市场需求的供应链的新产品投产具有重要的指导意义。

关键词: 学习曲线, 新产品, 供应链, 最优生产策略

Abstract: As business competion and technological improvement make the product life cycle shorten,manufacturer needs to put new product into market continually.Marketing of new product is a long adaptive process of learn-by-doing in production and customer demand.This paper sets up a mathematic model to describe the production and inventory system with demand diffusion by Bass model in a supply chain.The optimal production quantities are found through computer simulation in a given example.This research improves the traditional production and inventory planning that is significant to market new product in a market-oriented supply chain.

Key words: learning curve, new product, supply chain,optimal production policy

中图分类号:

C931

沈铁松, 熊中楷. 基于新产品的供应链最优生产策略[J]. 中国管理科学, 2004, (2): 55-59.

SHEN Tie-song, XIONG Zhong-kai. Optimal Production Policy in a Supply Chain under Introduction of New Product[J]. Chinese Journal of Management Science, 2004, (2): 55-59.

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