供应链、逆向供应链系统的定价策略模型

中国管理科学 ›› 2006, Vol. ›› Issue (4): 40-45.

供应链、逆向供应链系统的定价策略模型

王玉燕¹, 李帮义¹, 申亮²

1. 南京航空航天大学经济与管理学院, 江苏, 南京, 210016;
2. 山东经济学院, 山东, 济南, 250014

收稿日期:2005-09-05 修回日期:2006-07-28 出版日期:2006-08-28 发布日期:2012-03-07

The Price Decision Model for the System of Supply Chain and Reverse Supply Chain

WANG Yu-yan¹, LI Bang-yi¹, SHEN Liang²

1. College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China;
2. Shandong Economic University, Jinan 250014, China

Received:2005-09-05 Revised:2006-07-28 Online:2006-08-28 Published:2012-03-07

摘要/Abstract

摘要： 本文对基于单一制造商和单一零售商构成的供应链、逆向供应链系统进行了研究,应用博弈理论对供应链、逆向供应链系统的定价策略进行了分析,分别得出非合作博弈的均衡解和合作博弈的均衡解,进一步对各种定价策略的效率进行了分析.另外,给出了便于实际操作的协调方法.

关键词: 供应链、逆向供应链系统, 协调, 博弈论, 定价

Abstract: The system of supply chain and reverse supply chain between the manufacturer and the retailer is studied in this paper.The price decisions are analyzed by game theory.A non-cooperative game equilibrium and a cooperative game equilibrium are obtained.Efficiency of every decision is further analyzed.In addition,an approach to coordination is given which can be used easily in practice.

Key words: the system of supply chain and reverse supply chain, coordination, game theory, pricing

中图分类号:

F224
O225

王玉燕, 李帮义, 申亮. 供应链、逆向供应链系统的定价策略模型[J]. 中国管理科学, 2006, (4): 40-45.

WANG Yu-yan, LI Bang-yi, SHEN Liang. The Price Decision Model for the System of Supply Chain and Reverse Supply Chain[J]. Chinese Journal of Management Science, 2006, (4): 40-45.

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