制造商经销再制造商产品的合作模式研究

中国管理科学 ›› 2012, Vol. ›› Issue (1): 145-151.

制造商经销再制造商产品的合作模式研究

王凯¹, 熊中楷¹, 熊榆²

1. 重庆大学经济与工商管理学院,重庆 400030;
2. 英国女王大学管理学院,贝尔法斯特 BT7 1NN

收稿日期:2009-11-23 修回日期:2011-07-09 出版日期:2012-02-29 发布日期:2012-03-09
基金资助:
国家自然科学基金资助项目(70871125);重庆市自然科学基金资助项目(cstc. 2006BB0188); 英国科学院基金资助项目(SG 090839)

The Research on the Model that the Remanufacturer Collaborates with the Manufacturer in the Same Channel

WANG Kai¹, XIONG Zhong-kai¹, XIONG Yu²

1. College of Economy and Business Administration, Chongqing University, Chongqing 400030, China;
2. Queen's University, Belfast BT7 1NN, British

Received:2009-11-23 Revised:2011-07-09 Online:2012-02-29 Published:2012-03-09

摘要/Abstract

摘要： 本文初步研究了考虑回收情况下,制造商经销再制造商产品的合作模式。首先,求得再制造商与制造商在合作模式中的最优决策价格。其次,求得再制造商与制造商在竞争模式中的最优决策价格。再次,主要通过数值仿真,从价格、销售量、回收率、盈利等角度对合作模式与竞争模式进行比较研究,并得到企业选择合作模式的前提条件。

关键词: 合作模式, 竞争模式, 制造商盈利, 再制造商盈利

Abstract: On the consideration of recycling, this paper initially demonstrates the collaborative model that a manufacturer distributes the product which comes from a remanufacturer. Firstly, we get the optimal price decisions of the remanufacturer and the manufacturer. Secondly, we get the optimal price decisions in the competitive model. Finally, through numerical simulation, we compare the two models from the perspective of the equilibrium price, sale volume, return rate of used products and the profit, and get the precondition that the firm chooses the collaborative model.

Key words: collaborative model, competitive model, profits of manufacturer, profits of remanufacturer

中图分类号:

C934
F406

王凯, 熊中楷, 熊榆. 制造商经销再制造商产品的合作模式研究[J]. 中国管理科学, 2012, (1): 145-151.

WANG Kai, XIONG Zhong-kai, XIONG Yu. The Research on the Model that the Remanufacturer Collaborates with the Manufacturer in the Same Channel[J]. Chinese Journal of Management Science, 2012, (1): 145-151.

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