基于新产消合一的供应链价值最大化研究

中国管理科学 ›› 2012, Vol. 20 ›› Issue (6): 102-109.

基于新产消合一的供应链价值最大化研究

孟庆春, 董建华, 厉聪聪

山东大学管理学院,山东济南 250100

收稿日期:2011-11-23 修回日期:2012-10-08 出版日期:2012-12-29 发布日期:2012-12-28
基金资助:
国家自然科学基金项目(7125002);山东大学自主创新基金项目(人文社会科学类专项2012年度)

Study on Supply Chain Value Maximization Based on New Prosumer

MENG Qing-chun, DONG Jian-hua, LI Cong-cong

School of Management, Shandong University, Jinan 250100, China

Received:2011-11-23 Revised:2012-10-08 Online:2012-12-29 Published:2012-12-28

摘要/Abstract

摘要： 供应链管理追求的终极目标是供应链价值最大化。本文指出了现有的供应链价值创造研究存在的缺陷,在托夫勒产消合一理念的基础上提出了新产消合一理念,基于该理念构建了供应链价值最大化模型,然后就新理念下供应链创造的整体价值、企业联盟价值、消费者价值、二次利益分配等问题进行了讨论,获得了一些重要的结论。阐明了企业联盟与消费者合作的重大意义,展示了消费者对于供应链价值创造的反馈和促进作用,并给出了增加供应链价值的有效途径。

关键词: 供应链价值, 新产消合一, 价值创造, 消费者剩余

Abstract: With much more fierce competition and the enhancement of supply chain’s strategical role, the competition between enterprises focuses more on the competition between their supply chains. And this enhancement of the role of supply chain asks for more theoretical research about supply chain. The ultimate goal of supply chain management is to maximum its value. But currently, existent research about supply chain is limited and not intact about the structure and value of supply chain. As to solve these problems, the new prosumer theory is presented to point out that the mainstay of supply chain is not only the enterprise alliance but also the customers, which are integrated in the value creating process in supply chain. Based on this theory, the mathematical model of supply chain value maximization is constructed. Under the framework of this model, the issues such as the whole value created by supply chain, the value of enterprise alliance, the value of consumers, the interest distributions for the second time and so on are analyzed. The conclusions are: (1) the coordination between enterprise alliance and customers will enhance the integrated value of supply chain based on new prosumer; (2) the interest of both enterprise alliance and customers will be improved simultaneously through the second benefit distribution. The validity of those conclusions is checked by the numerical analysis. The main contributions of this study are: (1) the significance of coordination between enterprise alliance and customers is shed light on, and the customers’ feedback to the supply chain value creation is highlighted; (2) the effective way to maximum the supply chain value is presented.

Key words: supply chain value, new prosumer, value creation, consumer surplus

中图分类号:

C934
O224

孟庆春, 董建华, 厉聪聪. 基于新产消合一的供应链价值最大化研究[J]. 中国管理科学, 2012, 20(6): 102-109.

MENG Qing-chun, DONG Jian-hua, LI Cong-cong. Study on Supply Chain Value Maximization Based on New Prosumer[J]. Chinese Journal of Management Science, 2012, 20(6): 102-109.

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