线上线下互动、群体分化与知识共享的关系研究——基于虚拟社区的实证分析

中国管理科学 ›› 2012, Vol. 20 ›› Issue (6): 185-192.

• 论文 • 上一篇

线上线下互动、群体分化与知识共享的关系研究——基于虚拟社区的实证分析

周军杰¹, 左美云²

1. 中国人民大学商学院,北京 100872;
2. 中国人民大学信息学院,北京 100872

收稿日期:2011-06-21 修回日期:2012-06-26 出版日期:2012-12-29 发布日期:2012-12-28
基金资助:
中央高校基本科研业务费专项资金资助项目(10XNJ065);国家自然科学基金资助项目(70971130);新世纪优秀人才支持计划资助项目(NCET-10-0810);北京市自然科学基金项目(9112009);中国人民大学研究生科研基金资助项目(11XNH163)

Research on the Relationship Among the Online/Offline Interaction、Group Differentiation and Knowledge Sharing: An Empirical Analysis Based on Virtual Community

ZHOU Jun-jie¹, ZUO Mei-yun²

1. School of Business,Renmin University of China, Beijing 100872,China;
2. School of Information,Renmin University of China,Beijing 100872,China

Received:2011-06-21 Revised:2012-06-26 Online:2012-12-29 Published:2012-12-28

摘要/Abstract

摘要： 线上线下互动是随着互联网和虚拟社区发展而出现的新现象,伴随着社区会员的线上线下互动,虚拟社区内部出现了群体分化。以社会认同理论和社会网络理论为基础,本文对线上线下互动中会员关系的变化及其对知识共享的影响进行了研究,构建了相应的假设模型和测量量表,并对线上互动、群体分化等构念进行了解构。以287份有效问卷为基础,对提出的假设模型进行了验证。发现频繁的线上互动会引起社区会员的群体分化,频繁的线下互动会进一步促进社区内部的分化,而群体分化对虚拟社区知识共享具有正向的促进作用。群体分化的引入和相关量表的开发,丰富了在线知识管理理论,对虚拟社区的管理及其利用有一定的实践意义。

关键词: 线上互动, 线下互动, 群体分化, 知识管理, 虚拟社区

Abstract: Online interaction and offline interaction are new phenomena along with the development of internet and virtual community, which lead to group differentiation in virtual community. Based on the theories of social identity and social networks, the change of memberships among virtual community members and its effect on knowledge sharing are analyzed, and a model on online interaction,offline interaction,group differentiation and knowledge sharing are proposed. Then the model is tested by data collected from pinggu.org. It is found that high frequently online interaction will lead to group differentiation among members in virtual community, high frequently offline interaction will reinforce the group differentiation in virtual community, and group differentiation could facilitate knowledge sharing among members in community. Group differentiation is reconstructed into six items and a scale is developed for testing online interaction and offline interaction, which will benefit the perfectness of online knowledge management and also have insight in the operation and usage of virtual community.

Key words: online interaction, offline interaction, group differentiation, knowledge management, virtual community

中图分类号:

F270

周军杰, 左美云. 线上线下互动、群体分化与知识共享的关系研究——基于虚拟社区的实证分析[J]. 中国管理科学, 2012, 20(6): 185-192.

ZHOU Jun-jie, ZUO Mei-yun. Research on the Relationship Among the Online/Offline Interaction、Group Differentiation and Knowledge Sharing: An Empirical Analysis Based on Virtual Community[J]. Chinese Journal of Management Science, 2012, 20(6): 185-192.

参考文献

[1] Hagel J, Armstrong A.Net gain: expanding markets through virtual communities [M]. Boston: Harvard Business School Press, 1997.
[2] Moore M. Three types of interaction [J]. American Journal of Distance Education, 1989, 3(2): 1-7.
[3] 李国鑫,李一军,陈易思. 虚拟社区成员线下互动对线上知识贡献的影响[J]. 科学学研究, 2010, 28(9): 1388-1394.
[4] Chi Lei, Chan W K, Seow G, et al. Transplanting social capital to the online world: insights from two experimental studies [J]. Journal of Organizational Computing & Electronic Commerce, 2009, 19(3): 214-236.
[5] Henri T,Turner J.The social identity theory of intergroup behavior [M]//Jost J T,Sidanius J. Political psychology: key readings, key readings in social psychology. New York: Psychology Press, 2004.
[6] Ashforth V B. Mael F. Social identity theory and the organization [J]. The Academy of Management Review, 1989, 14(1): 20-39.
[7] 赵玲,鲁耀斌,邓朝华.基于社会资本理论的虚拟社区感研究 [J].管理学报,2009,6(9):1168-1175.
[8] Chang H H,Chuang S S. Social capital and individual motivations on knowledge sharing: participant involvement as a moderator [J]. Information & Management, 2011, 48(1): 9-18.
[9] Wang W T,Wei Zuhao.Knowledge sharing in wiki communities: an empirical study [J]. Online Information Review, 2011, 35(5): 799-820.
[10] Borgatti S, Cross R. A relational view of information seeking and learning in social networks [J]. Management science, 2003, 49(4): 432-445.
[11] Wasko M, Faraj S, Teigland R. Collective action and knowledge contribution in electronic networks of practice [J]. Journal of the Association for Information Systems, 2004, 5(11-12): 493-513.
[12] Chow W, Chan L S. Social network, social trust and shared goals in organizational knowledge sharing [J]. Information & Management, 2008, 45(7): 458-465.
[13] 廖列法,王刊良.网络信息不对称性、嵌入性与组织学习绩效研究[J]. 中国管理科学,2011,19(2):174-182.
[14] 郭茂灿.虚拟社区中的规则及其服从:以天涯社区为例[J].社会学研究, 2004, (2): 103-111.
[15] 毛波,尤雯雯.虚拟社区成员分类模型 [J].清华大学学报(自然科学版), 2006, 46(S1): 1069-1073.
[16] Chiu C M, Hsu M H, Wang E. Understanding knowledge sharing in virtual communities: an integration of social capital and social cognitive theories [J]. Decision Support Systems, 2006, 42(3): 1872-1888.
[17] Phillips D. Defending the boundaries: identifying and countering threats in a Usenet newsgroup [J]. The Information Society, 1996, 12(1): 39-62.
[18] 赵慧玲,张军贤. 社会利益群体分化对政治稳定的影响[J]. 中国农业大学学报:社会科学版, 2001, (3): 59-63.
[19] Jetten J, Spears R, Manstead A. Similarity as a source of differentiation: the role of group identification [J]. European Journal of Social Psychology, 2001, 31(6): 621-640.
[20] Willer D. Rediscovering the social group: a self-categorization theory [J]. Contemporary Sociology, 1989, 18(4): 645-646.
[21] Earley C. East meets west meets mideast: further explorations of collectivistic and individualistic work groups [J]. The Academy of Management Journal 1993, 36(2): 319-348.
[22] Mullen E, Skitka L. Exploring the psychological underpinnings of the moral mandate effect: motivated reasoning, group differentiation, or anger [J]. Journal of Personality and Social Psychology, 2006, 90(4): 629-643.
[23] Bock G W, Kim Y G. Breaking the myths of rewards: an exploratory study of attitudes about knowledge sharing [J]. Information Resources Management Journal, 2002, 15(2):14-23.
[24] Wasko M, Teigland R, Faraj S. The provision of online public goods: examining social structure in an electronic network of practice [J]. Decision Support Systems,2009, 47(3): 254-265.
[25] Ridings C, Wasko M. Online discussion group sustainability: investigating the interplay between structural dynamics and social dynamics over time [J]. Journal of the Association for Information Systems, 2010, 11(2): 95-121.
[26] Zhang Xiaoquan,Zhu Feng. Group size and incentives to contribute: a natural experiment at Chinese Wikipedia[J]. The American Economic Review, 2011,101(4): 1601-1615.
[27] 赵大丽,左美云,刘雅丽.知识转移机制的规范分析:过程、方式和治理 [J]. 信息系统学报, 2011, 4(2): 22-36.
[28] McMillan S, Hwang J S. Measures of perceived interactivity: an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity[J]. Journal of Advertising, 2002, 31(3): 29-42.
[29] Choi S Y, Lee H, Yoo Y J. The impact of information technology and transactive memory systems on knowledge sharing, application, and team performance: a field study [J]. MIS Quarterly, 2010, 34(4): 855-870.
[30] Lin Lu, Leung K, Koch P T. Managerial knowledge sharing: the role of individual, interpersonal, and organizational factors [J]. Management and Organization Review, 2006, 2(1): 15-41.
[31] 刘军.管理研究方法:原理与应用[M]. 中国人民大学出版社, 2008.
[32] Straub D, Boudreau M C, Gefen D. Validation guidelines for IS positivist research [J]. Communications of the Association for Information Systems, 2004, 13 (1): 380-427.
[33] Michael B, Robert C. Alternative ways of assessing model fit[J]. Sociological Methods & Research, 1993, 21(2): 230-259.

线上线下互动、群体分化与知识共享的关系研究——基于虚拟社区的实证分析

Research on the Relationship Among the Online/Offline Interaction、Group Differentiation and Knowledge Sharing: An Empirical Analysis Based on Virtual Community

PDF (PC)

可视化

被引次数

摘要/Abstract

引用本文

使用本文

参考文献

相关文章 10

Metrics

本文评价

推荐阅读 0

[1]	杨晓荣, 杜荣. IT驱动的虚拟社区知识共享对跨境电商服务质量的影响研究[J]. 中国管理科学, 2022, 30(2): 226-233.
[2]	王兆祥, 蔡晨. 基于知识生命周期的企业知识流模型[J]. 中国管理科学, 2007, 15(2): 126-133.
[3]	韩维贺, 李浩, 仲秋雁. 知识管理过程测量工具研究:量表开发、提炼和检验[J]. 中国管理科学, 2006, (5): 128-136.
[4]	王兆祥. 知识转移过程的层次模型[J]. 中国管理科学, 2006, (3): 122-127.
[5]	周密, 承文, 韩立岩, 张海峰. 知识流模型及其在航天企业中的应用[J]. 中国管理科学, 2005, (5): 79-86.
[6]	李纯青, 徐寅峰, 张洋. 基于知识管理的动态客户关系管理研究[J]. 中国管理科学, 2004, (2): 88-94.
[7]	王君, 樊治平. 一种基于Multi-Agent的组织知识获取模型框架[J]. 中国管理科学, 2004, (1): 41-45.
[8]	陈国权. 人的知识来源模型以及获取和传递知识过程的管理[J]. 中国管理科学, 2003, (6): 86-94.
[9]	陈国权. 学习型组织的过程模型、本质特征和设计原则[J]. 中国管理科学, 2002, (4): 86-94.
[10]	陈国权, 马萌. 组织学习──现状与展望[J]. 中国管理科学, 2000, (1): 66-74.