WTP差异下的再制造进入决策研究

中国管理科学 ›› 2013, Vol. ›› Issue (1): 149-156.

WTP差异下的再制造进入决策研究

郭军华^1,2, 李帮义², 倪明¹

1. 华东交通大学经济管理学院, 江西南昌 330013;
2. 南京航空航天大学经济管理学院, 江苏南京 210016

收稿日期:2010-11-24 修回日期:2012-08-27 出版日期:2013-02-28 发布日期:2013-02-26
基金资助:
国家自然科学基金资助项目(70962010,71261005,71262011);国家社会科学基金资助项目(10BGL010,12BGL104);教育部人文社会科学基金资助项目(09YJA630064);江西省自然科学基金资助项目(20122BAB211011);江西省人才基金项目(20122BCB23009)

Research on Remanufacturing Entry Decision Based on WTP Differentiation

GUO Jun-hua^1,2, LI Bang-yi², NI Ming¹

1. School of Economics and Management, East China Jiaotong University, Nanchang 330013, China;
2. School of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China

Received:2010-11-24 Revised:2012-08-27 Online:2013-02-28 Published:2013-02-26

摘要/Abstract

摘要： 本文在消费者对再制造产品及新产品的支付意愿存在差异的条件下,分别对有无竞争环境下OEM的再制造进入决策边界条件进行了研究。研究结果表明,满足边界条件时,虽然再制造产品对新产品的市场产生了蚕食效应,但再制造产品的获利性能弥补这种损失,使得OEM进入再制造能获取更多的利润。在此基础上,通过数值仿真,讨论了不同参数对OEM及竞争者的产量及利润的影响。

关键词: 再制造, WTP差异, 竞争, 进入决策

Abstract: There are differences in the consumer’s willingness-to-pay for remanufactured products and new products. On this basis, the boundary conditions of the OEM remanufacturing decision-making in the competitive environment and no competitive environment are studied. The results show that OEM will obtain more profit in entering remanufacturing when boundary conditions are satisfied, because the remanufactured products’ profitability can make up the canalization effect of remanufactured products to new products. Meanwhile, through numerical simulation, the effects of various parameters on the OEM’s and competitor’s productivity and profit are analyzed.

Key words: remanufacturing, WTP differentiation, competition, entry decision

中图分类号:

F224

郭军华, 李帮义, 倪明. WTP差异下的再制造进入决策研究[J]. 中国管理科学, 2013, (1): 149-156.

GUO Jun-hua, LI Bang-yi, NI Ming. Research on Remanufacturing Entry Decision Based on WTP Differentiation[J]. Chinese Journal of Management Science, 2013, (1): 149-156.

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