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中国管理科学

中国管理科学 ›› 2008, Vol. 16 ›› Issue (2): 110-114.

• 论文 • 上一篇    下一篇

一种基于曲线拟合的客户预期贡献计量方法

何伟1, 刘英姿2   

  1. 1. 电子科技大学经济与管理学院 四川成都610054;
    2. 华中科技大学管理学院 湖北武汉430074
  • 收稿日期:2007-05-08 修回日期:2008-03-19 出版日期:2008-04-30 发布日期:2008-04-30

A Calculation Method on Customer Prospective Profit Basedon Curve Fitting

HE wei1, LIU ying-zi2   

  1. 1. School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 510064, China;
    2. Management School, Huazhong University of Science & Technology, Wuhan 430074, Chain
  • Received:2007-05-08 Revised:2008-03-19 Online:2008-04-30 Published:2008-04-30

PDF (PC)

2081

被引次数

2

摘要： 本文对客户资产中最为关键的计算因子——客户预期贡献,提出一种利用最小二乘法进行回归分析,拟合出客户预期贡献的计算函数,并将其运用到客户资产计算公式中,建立客户资产度量模型.本文还以中国建设银行某支行餐饮娱乐业固定资产贷款业务为案例,阐明了该方法的应用,并对计算出的客户资产结果进行了拟合优度检验和显著性检验.

关键词: 客户资产, 客户价值, 客户预期贡献, 最小二乘法, 曲线拟合

Abstract: The thesis builds a new method that the least squares methodis usedfor regression analysis on curvefitting of customer prospective profit which is the key factor in the calculation,and the customer prospective profit function is reached.1b give a detailed demonstration,the thesis takes the China Construction Bank as an example and does the goodness of fit test and level of significance test on the calculation results.

Key words: customer equity, customer value, customer prospective profit,least squares method, curve fitting

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