决策者过度自信视角下考虑质量控制的供应链库存策略

中国管理科学 ›› 2014, Vol. 22 ›› Issue (10): 59-65.

决策者过度自信视角下考虑质量控制的供应链库存策略

肖迪, 袁敬霞, 鲁其辉

浙江工商大学工商管理学院, 浙江杭州 310018

收稿日期:2013-06-30 修回日期:2014-02-19 出版日期:2014-10-20 发布日期:2014-10-20
作者简介:肖迪（1980-），男（汉族），山东泰安人，浙江工商大学工商管理学院，副教授，博士后，研究方向：供应链管理.
基金资助:
国家自然科学基金资助项目（70902072，71002084）；浙江省哲学社会科学基金资助项目（13ZJQN058YB）；浙江省自然科学基金资助项目（LY13G020011，LQ12G01004）；浙江省高校人文社会科学重点研究基地（浙江工商大学工商管理学科）资助项目（13GSGL02Z）

Supply Chain Inventory Strategy Considering Quality Control under Decision-maker Overconfidence Perspective

XIAO Di, YUAN Jing-xia, LU Qi-hui

School of Business Administration, Zhejiang Gongshang University, Hangzhou 310018, China

Received:2013-06-30 Revised:2014-02-19 Online:2014-10-20 Published:2014-10-20

摘要/Abstract

摘要： 研究了由单个供应商和零售商组成的供应链中，零售商进行质量控制的条件下，供应链成员对市场需求的过度自信如何影响其库存管理决策和供应商的质量投资。分析了零售商管理库存、供应商管理库存和集中决策三种供应链库存管理模式下供应链成员库存和质量投资决策的博弈均衡，并通过与完全理性下均衡结果的比较探讨了过度自信对供应链成员库存决策、质量投资和利润等的冲击。研究表明，在零售商管理库存模式下，过度自信的决策者对库存量的决策受其心理预期市场需求的正向影响，而在供应商管理库存和集中决策模式下则相反。

关键词: 过度自信, 质量控制, 库存策略, 供应链

Abstract: The issue that how overconfidence for market demand of member in a supply chain system consisting one supplier and one retailer influences its inventory strategy and supplier's quality investment is examined. And the equilibriums are analyzed in three different inventory strategy, namely, retailer managed inventory, vendor managed inventory, and centralized decision making.Further,the impact of overconfidence for inventory strategy and profit of members in supply chain are discussed through comparing with result under perfect rationality. The results show that decision-maker of overconfidence is positively affected by psychological expectations for market demand in retailer management inventory mode, but is opposite in vendor management inventory and centralized decision making mode.

Key words: overconfidence, quality control, inventory strategy, supply chain

中图分类号:

F253

肖迪, 袁敬霞, 鲁其辉. 决策者过度自信视角下考虑质量控制的供应链库存策略[J]. 中国管理科学, 2014, 22(10): 59-65.

XIAO Di, YUAN Jing-xia, LU Qi-hui. Supply Chain Inventory Strategy Considering Quality Control under Decision-maker Overconfidence Perspective[J]. Chinese Journal of Management Science, 2014, 22(10): 59-65.

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