双渠道回收成本差异下的闭环供应链定价策略与协调机制

doi:10.16381/j.cnki.issn1003-207x.2017.12.020

中国管理科学 ›› 2017, Vol. 25 ›› Issue (12): 188-196.doi: 10.16381/j.cnki.issn1003-207x.2017.12.020

• 论文 • 上一篇

双渠道回收成本差异下的闭环供应链定价策略与协调机制

朱晓东¹, 吴冰冰¹, 王哲²

1. 南京信息工程大学管理工程学院, 江苏南京 210044;
2. 南京航空航天大学经济与管理学院, 江苏南京 210016

收稿日期:2017-07-27 修回日期:2017-11-26 出版日期:2017-12-20 发布日期:2018-02-10
通讯作者: 朱晓东(1979-),男(汉族),山东淄博人,南京信息工程大学管理工程学院,讲师,博士研究生,研究方向:供应链建模与优化,E-mail:zxd@nuist.edu.cn E-mail:zxd@nuist.edu.cn
基金资助:
江苏高校优势学科建设工程资助项目（PAPD）；中央高校基本科研业务费专项资金资助（NP2016303，NS2017057）；江苏省普通高校研究生科研创新计划项目（KYZZ16_0151）；江苏高校品牌专业建设工程资助项目（PPZY2015A072）

Closed-loop Supply Chain Pricing Strategy and Coordination Mechanism under the Difference of Dual-channel Recycling Cost

ZHU Xiao-dong¹, WU Bing-bing¹, WANG Zhe²

1. School of Management Engineering, Nanjing University of Information Science Technology, Nanjing 210044, China;
2. College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China

Received:2017-07-27 Revised:2017-11-26 Online:2017-12-20 Published:2018-02-10

摘要/Abstract

摘要： 基于互联网平台的线上回收商是现有电子废弃物回收体系的有益补充。本文考虑传统分销商和线上回收商之间的回收成本差异以及回收产品的可再制造比例，构建了制造商、分销商和线上回收商之间的Stackelberg博弈定价模型，分别给出了分散决策和集中决策下双渠道的最优回收定价和利润，通过数值仿真分析了可再制造比例、回收竞争系数、消费者回收价格敏感系数等因素对回收价格、回收量和利润的影响。最后，使用收益成本共享契约来实现供应链帕累托改进，并用数值算例来验证协调契约的效率。结果表明：集中决策下整个闭环供应链的利润水平达到最高，分散决策下存在双重边际化的问题而导致效率损失。可再制造比例、回收渠道竞争系数、消费者对回收价格的敏感系数、差异化回收成本与产品回收量、供应链利润呈相关关系。通过设计收益成本共享契约能够有效地改进闭环供应链效率、提高各方利润，且制造商、分销商和线上回收商都有主动实施契约的动力。

关键词: 闭环供应链, 双渠道回收, Stackelberg博弈, 可再制造比例, 收益成本共享契约

Abstract: Internet-based online recyclers are a useful complement to existing e-waste recycling systems. Considering the differences in the collection cost of dual-channel and remanufacturable ratio of recycling products, the Stackelberg pricing model of manufacturer, retailer and online recycler is established. In this paper, the optimal collection price and profits of dual channel are determined separately under centralized and decentralized decision making. The impact of remanufacturable ratio of recycling products, collection competition coefficient, the consumer sensitivity of collection price and other factors on the collection prices, quantities and profits through numerical simulation is also analysed. Finally, the benefit cost sharing model is used to coordinate the subjects of the supply chain, and numerical examples are used to verify the efficiency of the coordination contract. The results show that:The profit of the whole closed-loop supply chain under the centralized decision making is the largest, whereas double marginalization results in loss of efficiency under decentralized decision making. Remanufacturable ratio of recycling products, collection competition coefficient, the consumer sensitivity of collection price are related to the collection amount of discarded product and profits of supply chain. To design a benefit cost sharing coordination contract can effectively improve the efficiency of closed-loop supply chain and increase profits of each party, and encourage manufacturer, retailer and online recycler to implement the contract.

Key words: closed-loop supply chain, dual-channel recycling, Stackelberg game, remanufacturable ratio, revenue-cost sharing contract

中图分类号:

F254

朱晓东, 吴冰冰, 王哲. 双渠道回收成本差异下的闭环供应链定价策略与协调机制[J]. 中国管理科学, 2017, 25(12): 188-196.

ZHU Xiao-dong, WU Bing-bing, WANG Zhe. Closed-loop Supply Chain Pricing Strategy and Coordination Mechanism under the Difference of Dual-channel Recycling Cost[J]. Chinese Journal of Management Science, 2017, 25(12): 188-196.

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双渠道回收成本差异下的闭环供应链定价策略与协调机制

Closed-loop Supply Chain Pricing Strategy and Coordination Mechanism under the Difference of Dual-channel Recycling Cost

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