零售供应链中的区块链参与决策与产品定价博弈模型

doi:10.16381/j.cnki.issn1003-207x.2022.0315

中国管理科学 ›› 2023, Vol. 31 ›› Issue (3): 102-112.doi: 10.16381/j.cnki.issn1003-207x.2022.0315

零售供应链中的区块链参与决策与产品定价博弈模型

吉清凯¹, ², 张凤麟¹, 方刚¹, 胡祥培³

1.海南大学管理学院，海南海口570228； 2.海南省公司治理研究院，海南海口570228；3.浙江大学管理学院，浙江杭州310058

收稿日期:2022-02-20 修回日期:2022-08-09 出版日期:2023-03-20 发布日期:2023-04-03
通讯作者: 张凤麟(1995-)，男(汉族)，四川巴中人，海南大学管理学院，硕士研究生，研究方向：物流与供应链管理，Email：18281590860@163.com. E-mail:18281590860@163.com
基金资助:
国家自然科学基金资助地区项目(72061009)；国家自然科学基金资助国际重点合作项目(72010107002)；海南省哲学社会科学规划课题(HNSK(QN)22-26)；海南省自然科学基金资助项目(723MS028)

Game Model of Blockchain Adoption and Product Pricing in Retail Supply Chain

JI Qing-kai¹, ², ZHANG Feng-lin¹, FANG Gang¹, HU Xiang-pei³

1. Management School, Hainan University, Haikou 570228, China; 2. Hainan Provincial Institute of Corporate Governance, Haikou 570228, China; 3. School of Management, Zhejiang University, Hangzhou 310058, China

Received:2022-02-20 Revised:2022-08-09 Online:2023-03-20 Published:2023-04-03
Contact: 张凤麟 E-mail:18281590860@163.com

摘要/Abstract

摘要： 考虑由两个供应商和一个大型零售商(如沃尔玛)组成的供应链，其中零售商已搭建了区块链溯源平台，供应商可选择加入此平台(简称“上链”)以提升产品品牌形象、获得更多消费者青睐。两个供应商品牌形象有差异，以H表示品牌形象较好的供应商，L品牌形象表示较差的供应商。针对供应商的“上链”决策与产品定价问题，建立了关于“上链”、批发价与零售价的动态博弈模型，刻画了博弈均衡和均衡下各方的利润分配，对比4种不同“上链”情况下的博弈均衡，分析了供应商加入区块链平台的激励以及零售商对供应商“上链”的偏好。结果表明：仅L“上链”时，零售商的利润将会增加，而仅H“上链”时，零售商的利润可能会受损；而且H“上链”能使L受益，相反，L“上链”会使H受损。但是，H与L“上链”对自身而言不一定有利，这取决于产品生产成本、品牌差异化程度以及区块链对消费者的产品估值的影响。与仅L“上链”相比，H、L都“上链”将使双方受益，但零售商可能受损。与仅H“上链”相比，H、L都“上链”将使零售商受益、H受损，而L则不一定受益。与H、L均不“上链”相比，H、L同时“上链”将使各方均受益。研究结论为大型零售企业在区块链背景下的供应链管理提供了有益的管理启示。

关键词: 零售供应链；区块链；参与激励；产品定价

Abstract: Recently, food contamination incidents have occurred frequently. To deal with food safety issues and enhance brand image, many large retail companies (e.g., Walmart) have deployed blockchain technology to improve the transparency of their supply chains., which can make the source traceable and the responsibility accountable. Since then, retailers have begun to encourage more suppliers to join their own blockchain platforms. However, when there is competition among suppliers, suppliers must not only weigh the advantages (brand image enhancement) and disadvantages (cost) of joining the blockchain platform, but also consider the multi-party game with competitors and retailers. Therefore, it is meaningful to study the participation incentive and preference of supply chain members for blockchain.

Key words: retail supply chain; blockchain; participation incentive; product pricing

中图分类号:

C939
F224

吉清凯, 张凤麟, 方刚, 胡祥培. 零售供应链中的区块链参与决策与产品定价博弈模型[J]. 中国管理科学, 2023, 31(3): 102-112.

JI Qing-kai, ZHANG Feng-lin, FANG Gang, HU Xiang-pei. Game Model of Blockchain Adoption and Product Pricing in Retail Supply Chain[J]. Chinese Journal of Management Science, 2023, 31(3): 102-112.

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零售供应链中的区块链参与决策与产品定价博弈模型

Game Model of Blockchain Adoption and Product Pricing in Retail Supply Chain

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