基于我国当前生鲜农产品供应链中产品价格、盟员关系不稳定,农户和消费者利益受损的现实,本文通过构建两种供应链组织模式下的利润模型,研究了关系契约对农产品生鲜度及供应链利润的影响,并探讨了其"自我执行"机制;分析不同组织模式下冷链设施补贴模式对关系契约稳定性的影响。研究表明,关系契约在提升农产品生鲜度及供应链利润方面有显著作用,但不能完全保证契约的稳定性;引入冷链设施虽在进一步提高生鲜度及利润方面有明显作用,但不同引入方式对关系契约稳定性影响较大,而选择恰当的冷链设施补贴模式("公司+合作社+农户"组织模式下政府对农业合作社的补贴)可提升农产品生鲜度及农户盈利水平,最终提升生鲜农产品供应链关系契约的稳定性。
Due to the influence of the product characteristics and mode of operation between upstream and downstream of supply chain, fresh agricultural supply chain pears many problems such as the weakness of contracts stability and the large wastage of agricultural product. Therefore, it would be of vital significance to explore the stability of contracts from the angle of reducing agricultural product's wastage. Through building a profit model under two different organizational modes and considering the factor of cost,the article analyzes the impact that introduction of cold chain facilities under relational contracts akes on the freshness of agricultural product and the benefit of participants in supply chain. It concludes that relational contracts and the appropriate subsidies for agricultural cooperatives from government act a significant role in promoting the freshness of agricultural product and the profit of whole supply chain, which would result in relational contracts stability fresh agricultural product supply chain eventually. Certain references for studying stability of agricultural product supply chain and quality of agricultural product in the future are provided.
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