针对供应链收益分配过程中零售商往往表现出公平关切行为,研究了模糊需求环境下两级供应链的收益共享契约与协调问题。在给出模糊市场需求环境下的收益共享契约基本模型的基础上,构建了考虑零售商公平关切的收益共享契约模型,并通过模型推导及数值实验分析了零售商公平关切对收益共享契约协调供应链的影响。研究结果表明,模糊需求下考虑零售商公平关切的收益共享契约仍然可以实现供应链协调,然而零售商的公平关切行为对收益共享契约的协调策略会产生影响。本文的研究成果可为供应链成员优化收益共享契约提供参考价值。
Since retailers often exhibit fairness concerns in the process of the supply chain revenue distribution, the problem of revenue-sharing contract and coordination is discussed in a two-echelon supply chain with fuzzy demand. On the basis of the revenue-sharing contract with fuzzy demand, the revenue-sharing contract model considering the retailer's fairness concerns is constructed. Then, through solving the model and numerical experiment, how the retailer's fairness concerns affects the supply chain coordination by revenue-sharing contract is analyzed. The results show that the revenue-sharing contract under fairness concerns can still coordinate the supply chain, but the coordination policy of the revenue-sharing contract is affected. It is beneficial for the members of supply chain to optimize the supply chain coordination performance by revenue-sharing contract.
[1] Spengler J J. Vertical integration and antitrust policy [J]. Journal of Political Economy, 1950, 58(4): 347-352.
[2] Pasternack B A. Optimal pricing and return policy for perishable commodities [J]. Marketing Science, 1985, 4(2): 166-176.
[3] Cachon G P. Supply chain coordination with contracts [J].Handbooks in operations research and management science, 2003, 11: 227-339.
[4] Ha A Y, Tong S. Revenue sharing contracts in a supply chain with uncontractible actions [J]. Naval Research Logistics, 2008, 55(5): 419-431.
[5] Palsule-Desai O D. Supply chain coordination using revenue-dependent revenue sharing contracts [J]. Omega, 2013, 41(4): 780-796.
[6] Govindan K, Popiuc M N. Reversesupply chain coordination by revenue sharing contract: A case for the personal computers industry [J]. European Journal of Operational Research, 2014, 223(2): 326-336.
[7] Feng Xuehao, Moon I, Ryu K. Revenue-sharing contracts in an N-stage supply chain with reliability considerations [J]. International Journal of Production Economics, 2014, 147(1): 20-29.
[8] Cachon G P, Lariviere M A. Supply chain coordination with revenue-sharing contracts: Strengths and limitations [J].Management Science, 2005, 51(1): 30-44.
[9] Giannoccaro I, Pontrandolfo P. Supply chain coordination by revenue sharing contracts [J]. International Journal of Production Economics, 2004, 89(2): 131-139.
[10] 林略, 杨书萍, 但斌. 收益共享契约下鲜活农产品供应链协调[J]. 系统工程学报, 2010, 25(4): 484-491.
[11] Ryu K, Yucesan E. A fuzzy newsvendor approach to supply chain coordination [J]. European Journal of Operational Research, 2010, 200(2): 421-438.
[12] 桑圣举, 张强, 武建章. 模糊需求下的供应链收益共享契约模型[J]. 模糊系统与数学, 2010, 24(1): 145-152.
[13] 王炬香, 桑圣举, 杨阳. 模糊需求环境下的三级供应链协调机制研究[J]. 运筹与管理, 2008, 17(4): 157-161.
[14] Rabin M.Incorporating fairness into game theory and economics [J]. The American Economic Review, 1993, 83(5): 1281-1302.
[15] Cui T H, Raju J S, Zhang Z J. Fairness and channel coordination [J]. Management Science, 2007, 53(8): 1303-1314.
[16] 毕功兵, 瞿安民, 梁樑. 不公平厌恶下供应链的批发价格契约与协调[J]. 系统工程理论与实践, 2013, 33(1): 134-140.
[17] 杜少甫, 杜婵, 梁樑, 等. 考虑公平关切的供应链契约与协调[J]. 管理科学学报, 2010, 13(11): 41-48.
[18] 桑圣举, 张强. 模糊需求下n级供应链的收益共享契约机制研究[J]. 中国管理科学, 2013, 21(3): 127-136.
[19] 杨纶标, 高英仪. 模糊数学原理及应用[M]. 广州:华南理工大学出版社, 2001.
[20] Yager R R. A procedure for ordering fuzzy subsets of the unit interval [J]. Information Sciences, 1981, 24(2): 143-161.
[21] Kao C, Hsu W K. A single-period inventory model with fuzzy demand [J]. Computers & Mathematics with Applications, 2002, 43(6): 841-848.
