基于“柠檬”理论的在线信誉反馈系统有效性研究

Chinese Journal of Management Science ›› 2010, Vol. 18 ›› Issue (5): 145-151.

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Analysis of the Validity of Online Reputation Feedback Systems Based on the Lemon Theory

JI Shu-xian¹, HU Pei²

1. The School of Information Engineering, Zhejiang Forestry College, Hangzhou 311300, China;
2. The School of Economic and Management, Southwest Jiaotong University, Chengdu 610031, China

Received:2009-09-11 Revised:2010-09-12 Online:2010-10-30 Published:2010-10-30

Abstract

Abstract: Credit is one of the bottlenecks in the development of online auction.The online reputation feedback system has an important effect on eliminating information asymmetry and the adverse choice problems.The paper gives an analysis on the reason of adverse selection problems in online auction market first,and then sets up a mathematical model about reputation in online auction market based on repeated game theory.The results show that online reputation systems can incite the sellers to be honest,and reduce the adverse selection problems to some extent Analyze the mechanism of reputation in online auction market in order to offer a new thought for the online websites.

Key words: online auction, reputation, online reputation feedback systems, lemon market

CLC Number:

F270

JI Shu-xian, HU Pei. Analysis of the Validity of Online Reputation Feedback Systems Based on the Lemon Theory[J]. Chinese Journal of Management Science, 2010, 18(5): 145-151.

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Analysis of the Validity of Online Reputation Feedback Systems Based on the Lemon Theory

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