Abstract: After deeply investigated and analyzed the disaster damage of private enterprises, it concluded the key issues in the course of restoration and reconstruction.Under the guidance of the scientific concept of development, according to the thought and method of "Co-ordination, Co-optimization, Transport Combining, Precision Statistics, Quality Grasping, Data Rationale, Systems Building, Policy Development, Tools Utility, Smart Calculation, Practice, Under standing Truth", it constructed the basic framework of post-disaster reconst ruction of private enterprises and proposed the optimum seeking and overall planning model of redevelopment.The model achieved three levels of optimum seeking and overall planning management such as strategy, tactics and implementation in the post-earthquake reconstruction of private enterprises by vertical and horizontal logical structure.It included two parts such as rapid and development reconstruction: the rapid reconstruction is including the assessment system, emergency management mechanism and implementation system; the development reconstruction is including disaster emergency defensing system, the enterprise's own sustainable development, social resources protection.

Key words: Wen Chuan Earthquake, private enterprise, optimum seeking, overall planning, reconstruction model