M个供应商、1个制造商和N个经销商的三级供应链竞合博弈协调模型

Chinese Journal of Management Science ›› 2008, Vol. 20 ›› Issue (6): 54-60.

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Competitive & Cooperation Game-Theory Coordination Model of Three-Hierarchy Supply Chain with M Suppliers,1 Manufacturer and N Retailors

GUO Hong-lian^1,2, HOU Yun-xian², YANG Bao-hong¹

1. School of Business, Beijing Wuzi University, Beijing 101149, China;
2. College of Economics & Management, China Agriculture University, Beijing 100083, China

Received:2008-06-30 Revised:2008-11-30 Online:2008-12-31 Published:2008-08-20

Abstract

Abstract: This paper sets up competitive&cooperation game theory models whose objects are maximizing the profits of the three-hierarchy supply chain system and each node enterprise,the research finds that in the m suppliers-one manufacture-n distributors supply chain system,the core enterprise can coordinate the benefit of each node enterprise through making proper buying strategy,buying price,R &D allowance, wholesale strategy,wholesale price and promoting allowance. In the end,the efficiency of the model is validated by a case simulation.

Key words: three-hierarchy supply chain, game, coordination model

CLC Number:

F253
F406.7

GUO Hong-lian,HOU Yun-xian,YANG Bao-hong. Competitive & Cooperation Game-Theory Coordination Model of Three-Hierarchy Supply Chain with M Suppliers,1 Manufacturer and N Retailors[J]. Chinese Journal of Management Science, 2008, 20(6): 54-60.

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Competitive & Cooperation Game-Theory Coordination Model of Three-Hierarchy Supply Chain with M Suppliers,1 Manufacturer and N Retailors

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