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Chinese Journal of Management Science ›› 2008, Vol. 16 ›› Issue (4): 50-54.

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Research on Robust Stochastic Optimization of Multi-Retailers Competition under Demand Uncertainty

YAN Ni-na1,2, HUANG Xiao-yuan3, MA Long-long2   

  1. 1. Shougang Iron & Steel Co., Beijing 100041, China;
    2. Business School, Renmin University, Beijing 100027, China;
    3. School of Business Administration, Northeastern University, Shenyang 110004, China
  • Received:2007-12-17 Revised:2008-07-25 Online:2008-08-31 Published:2008-08-31

Abstract: In this paper,the supply chain system with one manufacturer and multi-retailers is constructed under demand uncertainty.The stochastic optimization models with retailer competition are established under the consideration of products substitutability.Using robust optimization method,the absolute robust problems,robust deviation problems and relative robust problems are studied under demand uncertainty, respectively.Finally,these three optimal solutions are compared with different product substitutability through numerical examples.

Key words: supply chain, robust optimization, newsvendor model, uncertainty, Stackelberg game

CLC Number: