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Chinese Journal of Management Science ›› 1997, Vol. ›› Issue (4): 52-59.

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Access Comparative and Integrate Research on Corporate Identity and Customer Satisfaction

Yang Shihui, Xiao Dongrong   

  1. Institute of Economy and Management, Hubei University, Wuhan
  • Received:1997-09-15 Online:1997-12-28 Published:2012-03-06

Abstract: This paper,based on the comparative study of Corporate Identity(CI)and Customer Satisfaction (CS)in its systematic structure,conduition,driving force,feedback loop and performance,presents a new assumption about CI’s and CS’s integrator pattern and dynamic management.

Key words: Corporate Identity, Satisfaction, Integrate pattern