主管:中国科学院
主办:中国优选法统筹法与经济数学研究会
   中国科学院科技战略咨询研究院

Chinese Journal of Management Science ›› 2001, Vol. ›› Issue (1): 70-73.

Previous Articles     Next Articles

TV AD Decision Support System

LI Ya-jing1, HE Yue2, LIU Guang-zhong2   

  1. 1. South west Nationality College, Chengdu 610041, China;
    2. Sichuan University, Chengdu 610065, China
  • Received:2000-07-20 Online:2001-02-28 Published:2012-03-06

Abstract: With analyzing key factor of advertisement, this paper created mathematics models of supporting TV ad' decision, and has created a TV ad' decision support system combining with computer aid decision, and offers a assistant tool for TV ad' decision maker.

Key words: index number of TV advertising effectiveness, DSS

CLC Number: