Chinese Journal of Management Science ›› 2001, Vol. ›› Issue (1): 70-73.
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LI Ya-jing1, HE Yue2, LIU Guang-zhong2
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Abstract: With analyzing key factor of advertisement, this paper created mathematics models of supporting TV ad' decision, and has created a TV ad' decision support system combining with computer aid decision, and offers a assistant tool for TV ad' decision maker.
Key words: index number of TV advertising effectiveness, DSS
CLC Number:
C931.6
LI Ya-jing, HE Yue, LIU Guang-zhong. TV AD Decision Support System [J]. Chinese Journal of Management Science, 2001, (1): 70-73.
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