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Chinese Journal of Management Science ›› 2001, Vol. ›› Issue (1): 74-80.

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A Research on Competitive Advantages of Pioneering Enterprises in Product Innovation

LU Tao, WANG Zhen-sheng   

  1. College of Business Administration, China University of Mining & Technology, Xuzhou 221008, China
  • Received:2000-02-18 Online:2001-02-28 Published:2012-03-06

Abstract: In the 21st century, product life-cycles are becoming shorter, leading firms to bring new product to market. And enterprises will gain competitive advantages by accelerating product innovation. But pioneering advantages are influenced by external environment and product/service characteristics. The article discusses some problems about pioneering advantages in product innovation.

Key words: product innovation, pioneering advantages, differences

CLC Number: