Abstract: Along with improvement of degree of market,advertisement is gradually becoming an important information source for customers about commodity of the price,the characteristic and the kinds. So mang times,the advertisement propagandistic power mightily affects choice of customers.But at present,counterfeit advertisement is in everywhere.So the effective administration system of advertisement is an important administration system for protecting customers’rights and interests and promoting arrange the market resource.This paper introduces the basic information of administration system of advertisement in our country,and establishes analysis model of administration system for the advertisement, and makes a game analysis based on the model,and gives some measures for how to ameliorate administration system of advertisement.

Key words: economic administration, administration for advertisement, game analysis