基于5P4F的电子商务模式创新方法研究

Abstract

Abstract: The Internet provides greater space and flexibility for business model innovations.Continuous innovation is a unique characteristic of e-commerce business models.The innovation activities are stimulated greatly by the fact that the one-click shopping process invented by Amazon was patented in the US Patent and Trademark Office.The paper presents a 5P4F-based(5P means Product,Price,Place,Promotion and Potion;4F means business flow,information flow,capital flow and logistics flow)analysis and innovation method of e-commerce business models.

Key words: e-commerce, business model, 5P4F, innovation

CLC Number:

C931

FANG Zi, WANG Kan-liang. 5P4F-based Innovation Method of E-Commerce Business Models[J]. Chinese Journal of Management Science, 2002, (4): 74-81.

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5P4F-based Innovation Method of E-Commerce Business Models

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