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Chinese Journal of Management Science ›› 2002, Vol. ›› Issue (6): 59-65.

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The Optimization of Customized Level Based on Mass Customization

LIANG Liang, ZHOU Jun   

  1. The School of Business, University of Science and Technology of China Hefei, 230026
  • Received:2001-12-24 Online:2002-12-28 Published:2012-03-06

Abstract: The paper states how to determine customization level after carrying out the MC strategy and possessing a definite MC ability.Firstly,it analyzes the customized demand,stndies the relationship between the enterprise income and customized level and establishs a model and an algorithm of product and arrangement;Secondly,it discusses relationship of customization cost and customization level,the paper suggests a common way to determine a best customization level;At last,it sets an example to explain and analyze some mode and method related to the context.

Key words: optimization of customized level, customer satisfaction, mass customization

CLC Number: