[1] 寨克.美国网络科技和电子商务十大发展趋势[J].电子商务,2001,(5):60-61.
[2] 牛东来,张铎,等.电子商务理论与实践[M].北京:北京理工大学出版社,2000.
[3] 杨迅.电子商务的发展及其法律体系的构建[J].复旦学报,2001,(1):97-100.
[4] S.L.Jarvenpaa and P.A.Todd.Consumer reactions to electronic shopping on the world wide web[J].Int.J.Electron.Commerce,1999,2(2):59-88.
[5] 余晓钟.一种新的营销理论[J].企业管理,2001,(5):41-43.
[6] 埃德加·K·格佛罗依.以顾客关系代替营销[M].北京:经济管理出版社,1999.
[7] 李强.市场营销学教程[M].大连:东北财经大学出版社,2000.
[8] T.P.Liang and J.S.Huang.An Empirical study on consumer acceptance of products in electronic markets:A transaction cost model[J].Decision support Systems,1998,24(1):29-43.
[9] 屈云波.数据库营销[M].北京:企业管理出版社,1999.
[10] L.Carlson and S.L.Grossbart.Toward a better understanding of inherent innovativeness[J].AME Educators Conf.Proc.,1984,88-91.
[11] E.C.Hirschman.Innovativeness,novelty seeking,and consumer creativity[J].Consumer Research,1980,7(3):283-295.
[12] Moez Limayem,Mohamed Khallifa,and Anissa Frini.What makes consumers buy from Internet?A Longitudinal Study of online Shopping[J].IEEE transaction on systems,man and cybernetics -part A:systems and humans,2000,30(4).
[13] Mohanir sawhney and Emanuela drandelli.Community of creation:Managing distributed innovation in Turbulent Markets[J].IEEE Engineering management Review,2001,(1):40-43.
[14] 迈克尔·R所罗门.消费者行为学[M].北京:经济科学出版社,1999.
[15] 菲利普·科特勒.营销学导论[M].北京:华夏出版社,1997.
[16] W.W.Chin.The partial least square approach for structure equation modeling.Lawrence Erlbaum Assoc.,1998,295-236.
[17] 王惠文.偏最小二乘回归法及其应用[M].北京:国防工业出版社,1999. |
