Abstract: Supply Chain Management(SCM)was developed by companies in more severe competitive environment to improve their core competence.The traditional stable supply chain models evolved to dynamic supply chain models with more agility due to ever changing market demand and operational environment.But the dynamic supply chain sometimes had problems such as long integration period,unbalanced operation and so on induced by excessive focus on agility.In order to balance supply chain’s agility and stability,this paper presented reconfigurable Fractal Supply Chain with self-similarity,self-organization and self-optimization based upon fractal theory.The construction and operation model was presented in this paper.The similarity of those supply chain was studied particularly with fractal method,a mathematical model based upon fractal method to analyse similarity was also presented in this paper.

Key words: fractal, fractal supply chain, self-similarity, similarity