战略联盟、价值网络中关系形成的效用组合分析

Abstract

Abstract: Too much attention to value appropriation impedes us to understand the essence of the relationships,that is,value creation, alliances and value networks.We think that the relationships should be based on a kind of utility systems among participants in alliances and value networks,which reflects a state at which the matches of the participants’ utilities make each participant to get what he needs.In order to establish the utility systems,the participant(s) may concede to each other when questing for value appropriation,if each participant’s utility space is not confined only to the utility from value appropriation.In this paper,a specific model is proposed to support our arguments,and we find that the conflicts arising from value appropriation may be resolved in a self-enfocing way,when possible.

Key words: value creation, value appropriation, utility systems, alliance, network

CLC Number:

C931

DONG Guang-mao, LI Yuan. The Analysis of the Formation of Relationships in Alliances and Value Networks:From the Perspective of Matches of Participants’ Utilities[J]. Chinese Journal of Management Science, 2004, (3): 54-59.

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The Analysis of the Formation of Relationships in Alliances and Value Networks:From the Perspective of Matches of Participants’ Utilities

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