多心理账户下基于BPT的ISC优化设计

Abstract

Abstract: Focusing on the bounded rational fuzziness and dynamic characteristics of customers’ requirements,behavioral finance is introduced into ISC(Integrated Supply Chain)system.With the riddle of Friedman and Savage as a case,it’s indicated the pyramid structure of consumers’ mental accounts,which interprets many ISC empirical abnormity phenomena with bounded rational consumption fluctuation.Driven by customer satisfaction,customers’ requirements are transferred as the customer satisfaction degree evaluation of each ISC process.The weights of customers’ requirements on each ISC process are optimized with the value of fuzzy language.It’s defined the correlation functions among customer satisfactions and the relation function with each ISC process.Finally,it’s formed the customers’ satisfaction degree goal programming model with chance constrained attributes based on behavioral portfolio theory with multiple mental accounts.

Key words: integrated supply chain, quality function deployment, behavioral portfolio theory, multiple mental accounts

CLC Number:

TP391

JIANG Ji-jiao, YANG Nai-ding. Optimization Designing of ISC Based on BPT with Multiple Mental Accounts[J]. Chinese Journal of Management Science, 2004, (3): 115-120.

References

[1] Morgan J. Integrated Supply Chain Management: How to Make Them Work[J]. Purchasing, 1997,22: 32-37.
[2] Davis. Effective Supply Chain Management[J]. Sloan Management Review, 1993,34: 35-46.
[3] Feng Cheng, Markus Etd, Grace Lin, etc. Inventory-Service Optimization in Configure-to-Order Systems [J].Manufacturing and Service Operations Management, 2002,4:114-132.
[4] Zipkin P. Supply Chain Management: Reflections, Interpretations, and Predictions[R]. Global Supply Chain Management Conference,Beijing,2002:1-9.
[5] Lee H, Padmanabhan V, Whang S. Information Distortion in Supply Chains [J]. Sloan Management Review, 1997,38:93-102.
[6] Douglas J, Paul M. Coordinated Supply Chain Management [J]. European Journal of Operational Research, 1996,94:1-15.
[7] Taniguchi E.Optimal Size and Location Planning of Public Logistics Terminals [J]. Transportation Research, 1999,35:207-222.
[8] 孙会君,高自友.基于分布式工厂的供应链二级分销网络生产计划优化模型[J].中国管理科学,2002,10(6):40-43.
[9] 宓燕,陈伟达.供应链中二级分销网络优化设计的随机规划模型[J].系统工程,2003,21(5):29-32.
[10] Kaminsky P ,Simchi-Levi D. Production and Distribution Lot Sizing in a Two-Stage Supply Chain[J]. IIE Transactions,2003,35(11) :1065-1074.
[11] Forrester J W. Industrial Dynamics[M]. MA Cambridge:MIT Press, 1961:118-121.
[12] Lee H, Padmanabhan V, Seungjin W. The Bullwhip Effect in Supply Chains [J]. Sloan Management Review, 1997(1) :93-102.
[13] Sterman J D. Modeling Management Behavior: Misperceptions of Feedback in a Dynamic Decision Making Experiment[J]. Management Science, 1989,35: 321-339.
[14] Shleifer A. Inefficient Markets:An Introduction to Behavioral Finance [M]. New York: Oxford University Press Inc. ,2000:159-164.
[15] 饶育蕾,刘达锋.行为金融学[M].上海:上海财经大学出版社,2003:128-152.
[16] 景乃权,陈新秀,叶庆祥,等.证券市场行为解释:BSV和DHS模型[J].经济学家,2003,(5):112-116.
[17] Friedman M,Savage L.The Utility Analysis of Choices Involving Risk[J]. Journal of Political Economy, 1948,56:279-304.
[18] Bylka S.A Dynamic Model for the Sing[e-vendor,Multi-buyer Problem [J]. International Journal of Production Economics, 1999,59 (3): 297-304.
[19] Kahneman D, Riepe W.Aspects of Investor Psychology[J]. Journal of Portfolio Management, 1998,2: 52-65.
[20] Kahneman D,Tversky A. Prospect Theory: an Analysis of Decision Making under Risk [J]. Eonometrica, 1979,47:263-291.
[21] Shefrin H, Statman Meir. Behavioral Capital Asset Pricing Theory[J]. Journal of Finance and Quantitative Analysis,1994,29(3) :323-349.
[22] Jorion P. Mean-variance Analysis of Currency Overlays[J]. Financial Analysis Journal, 1994,50 (May/June): 48-56.
[23] Lopes L.Between Hope and Fear: the Psychology of Risk[J]. Advance in Experimental Social Psychology, 1987,20:255-295.
[24] Shdfrin H, Statman Meir. Behavioral Portfolio Theory[J].Journal of financial and Quantitaitve Analysis, 2000, 35:127-151.
[25] Mentzer J, Dewitt W. Defining Supply Chain Management[J]. Journal of Business Logistics,2002,22(2): 1-26.
[26] Spreng R, Mackenzie S,Olshavsky R.A reexamination of determinates of consumer satisfaction [J]. Journal of Marketing, 1996,6:15-32.
[27] 杨乃定.员工满意度模型及其管理[J].中国管理科学,2000,8(1):61-64.
[28] 杨明顺,林志航.QFD中顾客需求重要度确定的一种方法[J].管理科学学报,2003,6(5):65-71.
[29] Yent K.A Linear Regression Model Using Triangular Fuzzy Number Coefficients [J]. Fuzzy Sets and Systems,1999,106:167-177.
[30] 马永开,唐小我.行为证券组合投资决策方法研究[J].系统工程学报,2003,18(1):71-76.
[31] 汪温泉,俞雪飞,潘德惠.证券投资基金的一种投资组合选择模型[J].系统工程学报,2003,18(3):279-283.
[32] 陈以增,唐加福,任朝辉,等.基于模糊规划的QFD系统参数确定方法[J].管理科学学报,2003,6(4):23-28.

Optimization Designing of ISC Based on BPT with Multiple Mental Accounts

PDF (PC)

Knowledge

Cited

Abstract

Cite this article

share this article

References

Related Articles 4

Metrics

Comments

Recommended 0

[1]	LI Bai-zhou, YIN Shi, ZENG Jing-wei, LUO Xiao-fang. Cooperative Innovation Mechanism and Dynamic Evolution of Integrated Supply Chain Based on SEM and B-Z Reaction——The Perspective of the Relationship Quality of Integrated Supply Chain [J]. Chinese Journal of Management Science, 2020, 28(2): 166-177.
[2]	YAN Jian-wen, YUAN Cheng-ming, ZHANG Qiang, FAN Yu. Design and Optimization of the Complex Forming Equipment's Product Architecture with Service-oriented [J]. Chinese Journal of Management Science, 2018, 26(11): 153-165.
[3]	JIANG Ji-jiao, YANG Nai-ding. Bullwhip Effect Analysis of ISC Based on Perceived Risk Measurement [J]. Chinese Journal of Management Science, 2006, (2): 124-128.
[4]	XIE Jia-ping, KONG Ling-cheng, CHEN Rong-qiu, XUE Bei. A Decision Model of Optimizing CS Indices Based on QFD [J]. Chinese Journal of Management Science, 2004, (6): 34-41.