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Chinese Journal of Management Science ›› 2004, Vol. ›› Issue (6): 91-95.

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Study on the Choice of Compatibility and the Lock-In Tactics under Network Economics

WANG Guo-cai, ZHU Dao-li   

  1. Management School, Fudan University, Shanghai 200433, China
  • Received:2004-05-24 Online:2004-12-28 Published:2012-03-07

Abstract: Based on a two-stage Hotelling model,the paper regards network externalities and goods compatibility as the main factors that lock in the consumers,and analyzes the competitive strategies with switching cost and network externalities in the game of duopoly companies.

Key words: network externalities, Hotelling model, switching cost, lock-in, compatibility

CLC Number: