Abstract: Referring to the foregoing studies on the advertisement effect models for traditional product advertisements,the connotation of city products,as well as that on the characteristics of the means of publicizing,the paper intends to clarify two categories of rather important true Advertisement Effect Models that are applied in the process of city marketing.Those disregarding the advertisement media belong to the first category,while those differentiate the selected media strictly forms the other, and provide a profound basis for the strategy of city marketing.

Key words: city, marketing, advertiseement, model