Abstract: Based on the stochastic demand and stochastic resources restriction,primary contradictions contained in the supply chain scheduling process in mass customization(MC) are analyzed.It is presented that the rational decision of cooperators’ dynamic profits satisfaction preference is one of the key factors to settle these contradictions effectively.Its subjective and objective factors that effect and decide the preference are defined,the corresponding qualitative and quantitative analysis are carried out,and a profit preference decision model based on the cooperators’ satisfaction benefits is established.It is finally introduced into the MC optimization model.Through the numerical example,analysis approach of this article and validity of the model are verified.

Key words: mass customization, supply chain scheduling, profits preference decision, optimization model