非同类企业竞争与合作策略收益模型及风险分析

Abstract

Abstract: With the comparison between models of similar enterprises set up respectively under competition strategy and co-operation strategy,the informational function of price has been discussed,and the reasons why co-operation strategy contributes to big income and low probability of risk have been explored.Starting with the utilization of modern decision-making theory,the relationship between the maximum profit and conditions of the enterprise has been analyzed,and the concept of reasonable maximum profit in conformity with variable cost per unit and output capacity conditions has been put forward.Moreover,"to pursue reasonable maximum profit in conformity with enterprise conditions"as a new notion,has been attached to "assumption of rational enterprise".Accordingly,an output distribution function of dissimilar enterprises has been designed,a more adaptable maximum profit model of dissimilar enterprises under co-operation strategy has been set up,and the optimum enterprise response to the fluctuation of market prices has been suggested.Finally,a calculated case is put forward to illustrate the advantages of co-operation strategy directly.

Key words: competition strategy, cooperation strategy, income, risk

CLC Number:

F271

LI Sen, YANG Xi-huai. Income Model and Risk Analysis of of Non-Similar Enterprise’s Competition and Co-operation Strategy[J]. Chinese Journal of Management Science, 2005, (6): 52-56.

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Income Model and Risk Analysis of of Non-Similar Enterprise’s Competition and Co-operation Strategy

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