基于质量信息不对称度的消费者效用与企业利润研究

Chinese Journal of Management Science ›› 2006, Vol. ›› Issue (1): 88-93.

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Study of Customer Utility and Enterprise Profit Based on Quality Information Asymmetry Degree

WANG Qing-guo, CAI Shu-qin, TANG Yun-fei

School of Management, Huazhong Univ.of Sci.& Tech., Wuhan 430074, China

Received:2004-12-08 Revised:2005-12-27 Online:2006-02-28 Published:2012-03-07

Abstract

Abstract: This paper reviews and analyzes the relative studies about quality information asymmetry and quality information asymmetry degree,defines quality information asymmetry degree by comparing real quality information of products with customer prospective quality information.Introduce firstly quality information asymmetry degree in the studies on customer utility and enterprise profit,design customer utility model and enterprise profit model based on quality information asymmetry,quality and price,discuss the effects of quality information asymmetry degree on customer utilities and enterprise profits,analyze economic meaning of changing quality information asymmetry degree and customer favoritism,validate the rationality and validity of the definition and deduction by instance study,and draw these conclusions:the enterprise can change quality information asymmetry degree to obtain better profits by adjusting the capacity of information promulgated,and better customer utility and enterprise profit can be gotten only by keeping quality information asymmetry degree at suitable level.

Key words: quality information asymmetry degree, customer utility, enterprise profit, prospective quality

CLC Number:

F273

WANG Qing-guo, CAI Shu-qin, TANG Yun-fei. Study of Customer Utility and Enterprise Profit Based on Quality Information Asymmetry Degree[J]. Chinese Journal of Management Science, 2006, (1): 88-93.

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Study of Customer Utility and Enterprise Profit Based on Quality Information Asymmetry Degree

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