Study on the Enterprise's Product Innovation Diffusion and Adopter's Behavior Decision Patterns
ZHAO Xin-gang1, YAN Yao-min2, GUO Shu-dong3
1. College of Management, North China Electric Power University, Beijing 102206, China; 2.Torch High Technology Industry Development Center, Ministry of Science&Technology, Beijing 100038, China; 3. School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China
ZHAO Xin-gang, YAN Yao-min, GUO Shu-dong. Study on the Enterprise's Product Innovation Diffusion and Adopter's Behavior Decision Patterns[J]. Chinese Journal of Management Science, 2006, (5): 98-103.
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