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Chinese Journal of Management Science ›› 2014, Vol. 22 ›› Issue (4): 36-41.

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The Analysis of Supply Chain Optimal Strategy Based on Manufacturers’ Effort

GANG Hao1, TANG Xiao-wo2   

  1. 1. Statistcs School, Southwestern University of Finance and Economics, Chengdu 610000, China;
    2. School of Management, University of Electronic Science and Technology of China, Chengdu 610054, China
  • Received:2010-06-07 Revised:2013-10-17 Online:2014-04-20 Published:2014-04-23

Abstract: In this paper, the structure of industrial competition is studied in global market's view, and the structure of upper supply chain is constructed in Two-echelon. Applying the basic idea of game theory, utility function of manufacturer is established based on two kinds of competition strategies, and possible competition strategies of manufacturers and supplier are analyzed under asymmetric and symmetric conditions. The results indicate: manufacturers would have three Nash equilibrium strategies under the two conditions and supplier would be possible to choose cost per unit in terms of opportunism. This study will provide a valuable guidance to the decision of supply chain.

Key words: symmetric information, manufacturers&rsquo, effort, Nash equilibrium

CLC Number: