企业集群产品质量监管演化与仿真研究

doi:10.16381/j.cnki.issn1003-207x.2018.1385

Abstract

Abstract: The product quality fraud emerges in endlessly, quality supervision departments have to face the challenge of how to supervise the quality of a large number of enterprises' products. Different from making sampling plan by enterprise-scale (small medium and large according to certain ratio respectively), a supervision model of enterprise clusters supervision is proposed then the sampling strategy and punishment mechanism are discussed. The product quality evolution of enterprise clusters is also analyzed in four sampling strategy, namely free sampling, full sampling, global cluster sampling and stratified cluster sampling. In free sampling, quality punishment not be credible with the emergence of "regulation failure", all the enterprise clusters evolve to quality fraud strategy; In full sampling, the evolution of enterprise clusters depends on whether quality punishment cover cost reducing in quality fraud; In global cluster sampling and stratified cluster sampling, the ascension path of quality punishment and sampling probability is gotten besides enterprise clusters evolution path, the enterprise clusters evolve to standard quality when quality punishment according to the maximal cost reducing and competitive profit, the lower the quality punishment, the higher the sampling probability, the stratified cluster sampling can reduce the overall sampling probability. Our work provides theoretical support and decision reference for product quality supervision model. The enterprise clusters supervision model is hoped to play a role in practice of product quality supervision.

Key words: product quality, enterprise clusters, market supervision, supervision program, evaluation game

CLC Number:

C931.2

KONG Qing-shan, ZHANG Qin, YANG Hui-xin, SHI Jian-gang. The Evolution and Simulation of Product Quality Supervision in Enterprise Clusters[J]. Chinese Journal of Management Science, 2020, 28(7): 174-183.

References

[1] Akerlof G. The market for "lemons":Quality uncertainty and the market mechanism[J]. Quarterly Journal of Economics,1970, 84(3):488-500.
[2] Shapiro C. Consumer information, product quality, and seller reputation[J]. The Bell Journal of Economics, 1982:20-35.
[3] Ellison G, Fudenberg D. Word-of-mouth communication and social learning[J]. The Quarterly Journal of Economics, 1995:93-125.
[4] Chen Yubo, Xie Jinhong. Online consumer review:Word-of-mouth as a new element of marketing communication mix[J]. Management Science, 2008, 54(3):477-491.
[5] Kirmani A, Rao A R. No pain, no gain:A critical review of the literature on signaling unobservable product quality[J]. Journal of marketing, 2000, 64(2):66-79.
[6] Dulleck U, Kerschbamer R. On doctors, mechanics, and computer specialists:The economics of credence goods[J]. Journal of Economic literature, 2006, 44(1):5-42.
[7] Wolinsky A. Competition in a market for informed experts' services[J]. The RAND Journal of Economics, 1993:380-398.
[8] Park I U. Cheap-talk referrals of differentiated experts in repeated relationships[J]. RAND Journal of Economics, 2005,36(2):391-411.
[9] 刘小鲁, 李泓霖. 产品质量监管中的所有制偏倚[J]. 经济研究, 2015, 50(7):146-159.
[10] Xu Yingcheng, Gao Xiaohong, Yang Yueyang. A new information transmission model of product quality and safety based on government intervention[J]. Journal of Computers, 2014, 9(11):2629-2634.
[11] Starbird S A. Acceptance sampling, imperfect production, and the optimality of zero defects[J]. Naval Research Logistics (NRL), 1997, 44(6):515-530.
[12] Starbird S A. Moral hazard, inspection policy, and food safety[J]. American Journal of Agricultural Economics, 2005, 87(1):15-27.
[13] Starbird S A. Designing food safety regulations:The effect of inspection policy and penalties for noncompliance on food processor behavior[J]. Journal of Agricultural and Resource Economics, 2000:616-635.
[14] Starbird S A, Amanor-Boadu V. Contract selectivity, food safety, and traceability[J]. Journal of Agricultural & Food Industrial Organization, 2007, 5(1):1141-1141.
[15] Chalfant J A, Sexton R J. Marketing orders, grading errors, and price discrimination[J]. American Journal of Agricultural Economics, 2002, 84(1):53-66.
[16] Bogetoft P, Olesen H B. Incentives, information systems, and competition[J]. American Journal of Agricultural Economics, 2003, 85(1):234-247.
[17] 张斌, 华中生. 供应链质量管理中抽样检验决策的非合作博弈分析[J]. 中国管理科学, 2006, 14(3):27-31.
[18] 朱立龙, 尤建新. 非对称信息供应链质量信号传递博弈分析[J]. 中国管理科学, 2011, 19(1):109-118.
[19] 许民利, 王俏, 欧阳林寒. 食品供应链中质量投入的演化博弈分析[J]. 中国管理科学, 2012, 20(5):131-141.
[20] 晋琳琳, 侯光明. 基于进化博弈和进化算法的企业产品质量博弈分析[J]. 科技管理研究, 2007, 27(5):171-174.
[21] 毕军贤, 赵定涛. 抽样检验产品的质量检验博弈与诚信机制设计[J]. 管理科学学报, 2011, 14(5):43-51.
[22] 张旭梅, 邓流生, 丁雪峰. 盗版:厂商的质量选择与政府的反盗版政策[J]. 系统工程理论与实践, 2013, 33(7):1782-1790.
[23] 浦徐进, 吴亚, 路璐, 等. 企业生产行为和官员监管行为的演化博弈模型及仿真分析[J]. 中国管理科学, 2013,21(S1):390-396.
[24] 曹裕, 余振宇, 万光羽. 新媒体环境下政府与企业在食品掺假中的演化博弈研究[J]. 中国管理科学, 2017,25(6):179-187.
[25] 于涛, 刘长玉. 政府与第三方在产品质量监管中的演化博弈分析及仿真研究[J]. 中国管理科学, 2016(6):90-96.
[26] 赵荧梅, 郭本海, 刘思峰. 不完全信息下产品质量监管多方博弈模型[J]. 中国管理科学, 2017,25(2):111-120.
[27] Taylor P D, Jonker L B. Evolutionary stable strategies and game dynamics[J]. Mathematical biosciences, 1978, 40(1):145-156.
[28] Taylor P D. Evolutionarily stable strategies with two types of player[J]. Journal of applied probability, 1979,16(1):76-83.

The Evolution and Simulation of Product Quality Supervision in Enterprise Clusters

PDF (PC)

Knowledge

Abstract

Cite this article

share this article

References

Related Articles 15

Metrics

Comments

Recommended 0

[1]	Zheyun Zhao,Yumin Liu,Xiaoying Liang,Ning Wang. Four-Party Evolutionary Game Analysis of Product Quality Regulation Considering Internal Employee's Participation [J]. Chinese Journal of Management Science, 2024, 32(2): 43-53.
[2]	Yan-lu GUO,Gong-li LUO,Gui-sheng HOU,Xiao-tong WANG. “Good Shopping Decisions” and “Bad Shopping Decisions”: Research on the Quality Issues and Governance of Internet Celebrity Live Marketing [J]. Chinese Journal of Management Science, 2023, 31(10): 162-174.
[3]	WANG Yu-yan, SHEN Liang, HAN Qiang, SU Mei. E-commerce Supply Chain Model Considering Product Quality and Altruistic Preference Concern [J]. Chinese Journal of Management Science, 2021, 29(9): 123-134.
[4]	CAO Yu, WEI Pan-pan, LI Qing-song. Research on Purchasing and Quality Decision of Coopetition Supply Chain [J]. Chinese Journal of Management Science, 2021, 29(8): 183-194.
[5]	ZHENG Shu-fang, JIN Liang, LIU Ying. Product Quality Choice and Patent licensing under Corporate Social Responsibility Investment [J]. Chinese Journal of Management Science, 2021, 29(7): 96-109.
[6]	WANG Tian, DONG Li. Government Supervision Strategies Aimed at Company Deceptive Advertising [J]. Chinese Journal of Management Science, 2021, 29(4): 179-191.
[7]	KONG Qing-shan, ZHANG Qin, YANG Hui-xin, WEN De-cheng. Product Quality Supervision Model of Random Inspections [J]. Chinese Journal of Management Science, 2021, 29(3): 80-89.
[8]	WANG Wen-bin, LIN Wan-ying, CHEN Meng-xue, QUAN Shi-yuan, TONG Peng. Product Quality R&D Model Selection in a Dual-Channel Supply Chain under the Perspective of Consumer Utility [J]. Chinese Journal of Management Science, 2021, 29(12): 135-144.
[9]	LIU Chang-yu, YU Tao, MA Ying-hong. Game of Government, Enterprise and Consumer Based on Product Quality Regulation Perspective [J]. Chinese Journal of Management Science, 2019, 27(4): 127-135.
[10]	FAN Jian-chang, NI De-bing, TANG Xiao-wo, HONG Ding-jun. Product Liability, Corporate Social Responsibility Preference and the Quality-quantity Coordination in Supply Chains [J]. Chinese Journal of Management Science, 2019, 27(1): 85-98.
[11]	LI Yu-hui, NI De-bing, TANG Xiao-wo. Signaling Quality in Supply Chains by Corporate Social Responsibility [J]. Chinese Journal of Management Science, 2017, 25(7): 38-47.
[12]	ZHAO Ying-mei, GUO Ben-hai, LIU Si-feng. A Multi-player Game Model about Product Quality Regulation Based on Incomplete Information [J]. Chinese Journal of Management Science, 2017, 25(2): 111-120.
[13]	YU Tao, LIU Chang-yu. The Analysis of Evolution Game Model and Simulation between Governments and the Third-Party in ProductQuality Regulation [J]. Chinese Journal of Management Science, 2016, 24(6): 90-96.
[14]	CHEN Zhang-yue, WANG Yong, LIU Hua-ming. Decision Model of Closed-Loop Supply Chain Considering Customers' Strategic Behavior and Product Quality [J]. Chinese Journal of Management Science, 2016, 24(3): 109-116.
[15]	CHEN Rui-yi, JU Chun-hua, SHENG Zhao-han, JIANG Ye. Study of Retailers' Private Brand Supply Chain Quality Collaboration [J]. Chinese Journal of Management Science, 2015, 23(8): 63-74.