消费者视角下中小企业社群动态定制仿真建模及其管理策略研究

doi:10.16381/j.cnki.issn1003-207x.2020.0796

Abstract

Abstract: With the growth of customers’ personalised needs and the improvement of supply chain technology, more and more enterprises are offering customised products to enhance their competitiveness in the market. Although several enterprises have already successfully implemented online customisation toolkits to achieve mass customisation, some enterprises have abandoned similar initiatives due to project failures. Most small and medium-sized enterprises (SMEs) face the challenges that include insufficient customers using customisation services, low sales conversion rates, and low enterprise profits, due to the limitations of customized production capacity and the characteristics of personalised needs.

Key words: online community-based customisation (OCC), sales conversion rate, customer behaviour, agent-based simulation model, strategies for OCC

CLC Number:

F272.3

LIN Li, WANG Yu, WU Jia-cong. Customer Perspectives and Online Customisation Strategies: A Simulation Model of Online Community-Based Dynamic Customisation in Small and Medium-Sized Enterprises[J]. Chinese Journal of Management Science, 2022, 30(3): 13-29.

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Customer Perspectives and Online Customisation Strategies: A Simulation Model of Online Community-Based Dynamic Customisation in Small and Medium-Sized Enterprises

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