Chinese Journal of Management Science ›› 2022, Vol. 30 ›› Issue (4): 167-183.doi: 10.16381/j.cnki.issn1003-207x.2019.0649
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MA De-qing, HU Jin-song
Received:
2019-05-07
Revised:
2019-09-06
Online:
2022-04-20
Published:
2022-04-26
Contact:
胡劲松
E-mail:hujinsong@qdu.edu.cn
CLC Number:
MA De-qing, HU Jin-song. Study on the Dynamic Operation and Marketing Strategies of O2O Supply Chain Considering Consumers’ Showrooming and Reference Quality Effect[J]. Chinese Journal of Management Science, 2022, 30(4): 167-183.
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