不同交叉销售结构情境下竞争供应链运营决策研究

doi:10.16381/j.cnki.issn1003-207x.2020.0754

Abstract

Abstract: In a competing supply chain model consisting of two manufacturers and two retailers, each manufacturer can choose one or two downstream retailers distribution products. An exclusive sales, single cross and double cross sales supply chain competition model is set up, and the effects of different competition intensities on the ordering strategy, wholesale price and performance in three models are analyzed. The results show that when the vertical competition intensity is constant, the system profit of the supply chain under exclusive sales decreases with the increase of the horizontal competition intensity, and the system profit of the supply chain under single cross sales increases with the increase of the horizontal competition intensity. The change of system profit of supply chain under double cross selling is not only related to horizontal competition, but also vertical competition.

Key words: comprting supply chain; cross sale; operating decision; dynamic evolution

CLC Number:

F273

LIU Xiao-jing, FU Hong, DU Wen-yi. Operating Decision under Competing Supply Chains with Different Cross Sales Model[J]. Chinese Journal of Management Science, 2022, 30(11): 74-83.

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Operating Decision under Competing Supply Chains with Different Cross Sales Model

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