Abstract: Though China is a major producer and consumer of fresh agricultural products, cross－border trade in fresh agricultural products is booming due to limitation of production resource and imbalance productivity. However, easy to deterioration as well as long－distance and long-time cross－border journey lead to higher transportation cost and higher risk of goods loss for cross－border trade in fresh agricultural products. Therefore, the logistics provider is desired to improve the cold－chain logistics service so as to minimize the deterioration rate during the transportation. In addition, FOB (Free on Board), CIF (Cost, Insurance and Freight) and DAP (Delivered at Place) are three different trading modes, and the cost of cold－chain logistics service and the loss of goods in transportation are undertaken by the different parties under different trading modes. Therefore, in the cross－border trade of fresh agricultural products, the choice of different trading modes and cold chain logistics service will directly affect the risk of cross－border transportation and the degree of decay of fresh agricultural products, and then have a significant impact on the profits of each party of the fresh agricultural products supply chain. To solve these problems, this study focuses on the cross－border trading mode choice and freshness preservation of fresh agricultural products.

Key words: trading mode; fresh agriculture products supply chain; cold－chain logistics service