Abstract: Nowadays, with the online shopping is chosen by more consumers, retail companies are increasely plagued by the high product return rate and return cost. At the same time, with the development of new retail mode, more and more dual-channel retailers have begun to open up omni-channel and implement the online purchase and offline return strategy (BORS), such as Suning and Uniqlo. Some single-channel retailers have also begun to seek cross-channel cooperation between companies to gain a favorable market position. For example, the channel integration of JD.com and Wuxing Electronics has developed cooperation in the direction of coordinated returns. In addition, Wal-Mart has helped the third-party sellers on its online platform provide offline return services.

Key words: cross-channel return; product matching rate; cross-benefit; return costs