基于政府不同补贴形式下的绿色产品制造商渠道选择策略分析

doi:10.16381/j.cnki.issn1003-207x.2021.1986

Abstract

Abstract:

To promote sustainable supply chain development， the government usually adopts different forms of subsidies based on the cost of green R&D， and manufacturers also develop different channel structures to sell their products based on the different forms of government subsidy. A supply chain game model with a government as the Stackelberg leader， a manufacturer and a retailer is developed. Based on two forms of R&D cost subsidy and unit production subsidy provided by the government， the optimal government’s subsidy rate， the manufacturer's wholesale price， green level， and the retailer's order quantity are explored as well as the profit or utility function of each channel member under different channel structures. The results show that when the manufacturer can better control their green R&D costs， the unit production subsidy provided by the government will be better for producing environmentally friendly products， and the profit of the manufacturer. Moreover， unit production subsidy can also make the retailer more profitable if the manufacturer reduces the cost of developing green technologies. Our research reveals the close correlation between the government subsidy strategy and manufacturers' green technology input and channel structure. When the government provides with the manufacturer R&D cost form， the manufacturer’s dual-channel structure reduces government expenditures and is a better option for the manufacturer， the retailer and the government if the manufacturer reduces its green R&D cost. However， when the government provides the subsidy to the manufacturer in the form of unit production subsidies， the manufacturer needs to choose a proper channel structure based on the consumer environmental awareness， the price elasticity， the cost rate of green technology development and the marginal rate of return of environmental improvement. In addition， from the government's point of view， when the development cost of green technology or the marginal benefit of environmental improvement is low， the adoption of unit production subsidy will be more conducive to the government’s policy on promoting environmentally friendly products， and more conducive to the interests of both the manufacturer and the retailer. Otherwise， the government is suggested to adopt a strategy of R&D cost subsidy.

Key words: green supply chain, subsidy, channel strategy, green level, government performance

CLC Number:

F272

Kebing Chen,Yuqi Wang. Channel Selection Strategy of the Green-product Manufacturer under Different Forms of Government Subsidies[J]. Chinese Journal of Management Science, 2024, 32(3): 167-177.

Figures/Tables 10

决策	研发成本补贴( $y = I$ )	单位生产补贴 ( $y = P$ )
$Δ f B y *$	$f (1 - θ) [16 α + k A [7 + θ (4 + θ)]] - 2 k 2 α (3 + θ) k A B + 16 α (1 - θ)$	—
$t B y *$	—	$k α (3 + θ) [8 f (1 - θ) + k 2 (3 + θ)] + 4 f 2 A (1 - θ) 2 [7 + θ (4 + θ)] 2 f (1 - θ) [2 f (1 - θ) C - k 2 (3 + θ) 2]$
$e B y *$	$k A B + 16 α (1 - θ) 32 f (1 - θ) - k 2 B$	$k (k α + 2 f A) (3 + θ) 2 2 f (2 f (1 - θ) C - k 2 (3 + θ) 2)$
$w B y *$	$c + 8 (k α + 2 f A) 32 f (1 - θ) - k 2 B$	$c + 4 f 2 A (1 - θ) (- 1 + θ (5 + θ (3 + θ))) + k 3 α (3 + θ) 2 - 4 f k α (1 - θ) (3 + θ) 2 f (1 - θ) (2 f (1 - θ) C - k 2 (3 + θ) 2)$
$p r B y *$	$c + 4 (3 - θ) (k α + 2 f A) 32 f (1 - θ) - k 2 B$	$c + 4 f 2 A (1 - θ 2) (2 + θ + θ 2) + k 3 α (3 + θ) 2 - 2 f k α (1 - θ 2) (3 + θ) 2 f (1 - θ) (2 f (1 - θ) C - k 2 (3 + θ) 2)$
$p d B y *$	$w B I *$	$w B P *$
$D r B y *$	$4 (1 - θ) (k α + 2 f A) 32 f (1 - θ) - k 2 B$	$(1 - θ) (3 + θ) (k α + 2 f A) 2 f (1 - θ) C - k 2 (3 + θ) 2$
$D d B y *$	$4 (1 - θ) (2 + θ) (k α + 2 f A) 32 f (1 - θ) - k 2 B$	$(1 - θ) (2 + θ) (3 + θ) (k α + 2 f A) 2 f (1 - θ) C - k 2 (3 + θ) 2$

决策	研发成本补贴 ( $y = I$ )	单位生产补贴 ( $y = P$ )
$Δ f S y *$	$3 f k (1 + θ) A + 2 α [8 f (1 - θ) - k 2 (1 + θ)] 16 α (1 - θ) + 7 k (1 + θ) A$	—
$t S y *$	—	$12 f 2 A (1 - θ) + k α [8 f (1 - θ) - k 2 (1 + θ)] 2 f (1 - θ) [2 f (1 - θ) - k 2 (1 + θ)]$
$e S y *$	$7 k (1 + θ) A + 16 α (1 - θ) 32 f (1 - θ) + 7 k 2 (1 + θ)$	$k (k α + 2 f A) (1 + θ) 2 f [2 f (1 - θ) - k 2 (1 + θ)]$
$w S y *$	$c + 8 (k α + 2 f A) 32 f (1 - θ) - 7 k 2 (1 + θ)$	$c - 4 f 2 A (1 - θ) + k α [4 f (1 - θ) - k 2 (1 + θ)] 2 f (1 - θ) [2 f (1 - θ) - k 2 (1 + θ)]$
$p r S y *$	$c + 12 (k α + 2 f A) 32 f (1 - θ) - 7 k 2 (1 + θ)$	$c - k α 2 f (1 - θ)$
$D r 1 S y *$	$4 (1 - θ 2) (k α + 2 f A) 32 f (1 - θ) - 7 k 2 (1 + θ)$	$(1 - θ 2) (k α + 2 f A) 2 f (1 - θ) - k 2 (1 + θ)$

References 23

1	李冬冬，杨晶玉. 基于政府补贴的企业最优减排技术选择研究［J］. 中国管理科学， 2019， 27（7）： 177-185.
	Li D D， Yang J Y. Choice of optimal environmental technology based on government subsidy［J］. Chinese Journal of Management Science， 2019， 27（7）： 177-185.
2	曹裕，周默亭，胡韩莉. 考虑政府补贴与企业社会责任的两级供应链优化［J］. 中国管理科学， 2020， 28（5）： 101-111.
	Cao Y， Zhou M T， Hu H L. Secondary supply chain optimization with social responsibility sensitive consumption under government subsidy［J］.Chinese Journal of Management Science， 2020， 28（5）： 101-111.
3	陈晓红，汪继，王傅强. 消费者偏好和政府补贴下双渠道闭环供应链决策研究［J］.系统工程理论与实践， 2016， 36（12）： 3111-3122.
	Chen X H， Wang J， Wang F Q. Decision research for dual-channel closed-loop supply chain under the consumer's preferences and government subsidies［J］. Systems Engineering—Theory & Practice， 2016， 36（12）： 3111-3122.
4	Chen J Y， Dimitrov S， Pun H. The impact of government subsidy on supply chains’ sustainability innovation ［J］. Omega， 2019， 86： 42-58.
5	尚文芳，滕亮亮. 考虑政府补贴和销售努力的零售商主导型绿色供应链博弈策略［J］. 系统工程， 2020， 38（2）： 40-50.
	Shang W F， Teng L L. Game strategy considering government subsidies and sales efforts in retailer-led green supply chain［J］. Systems Engineering， 2020， 38（2）： 40-50.
6	Sheu J B， Chen J B. Impact of government financial intervention on competition among green supply chains ［J］. International Journal of Production Economics， 2012， 138（1）： 201-213.
7	Sinayi M， Rasti-Barzoki M. A game theoretic approach for pricing， greening， and social welfare policies in a supply chain with government intervention［J］.Journal of Cleaner Production， 2018， 196： 1443 -1458.
8	Cohen M C， Lobel R， Perakis G. The impact of demand uncertainty on consumer subsidies for green technology adoption［J］.Management Science， 2016， 62（5）： 1235-1258.
9	许垒，李勇建. 考虑消费者行为的供应链混合销售渠道结构研究［J］. 系统工程理论与实践， 2013， 33（7）： 1672-1681.
	Xu L， Li Y J. On supply chain mixed channel problem considering consumer behavior［J］.Systems Engineering —Theory & Practice， 2013， 33（7）： 1672-1681.
10	杨磊，张琴，张智勇，碳交易机制下供应链渠道选择与减排策略［J］. 管理科学学报， 2017， 20（11）： 75-87.
	Yang L， Zhang Q， Zhang Z Y. Channel selection and carbon emissions reduction policies in supply chains with the cap-and-trade scheme［J］. Journal of Manage-ment Sciences in China， 2017， 20（11）： 75-87.
11	Dumrongsiri A， Fan M， Jain A， et al. A supply chain model with direct and retail channels［J］. European Journal of operational Research， 2008， 187（3）： 691-718.
12	Chen X， Hao G. Sustainable pricing and production policies for two competing firms with carbon emissions tax［J］.International Journal of Production Research， 2015， 53（21）： 6408-6420.
13	周建亨，赵瑞娟.考虑引入渠道竞争的双渠道信号传递策略［J］.系统工程理论与实践，2018，38（2）： 414-428.
	Zhou J H， Zhao R J. Dual-channel signaling strategy with channel competition［J］.Systems Engineering —Theory & Practice， 2018， 38（2）： 414-428.
14	Shen Y L， Willems S P， Dai Y. Channel selection and contracting in the presence of a retail platform［J］. Production and Operations Management， 2019， 28（5）： 1173-1185.
15	Li T， Zhang R， Zhao S L， et al. Low carbon strategy analysis under revenue-sharing and cost-sharing contracts［J］.Journal of Cleaner Production， 2019， 212： 1462-1477.
16	王文隆，王福乐，张涑贤. 考虑低碳努力的双渠道供应链协调契约研究［J］. 管理评论， 2020， 32（8）： 43-55.
	Wang W L， Wang F L， Zhang S X. Coordination contract of dual-channel supply chain considering low-carbon efforts［J］.Management Review， 2020， 32（8）： 43-55.
17	王先甲，周亚平，钱桂生. 生产商规模不经济的双渠道供应链协调策略选择［J］. 管理科学学报， 2017， 20（1）： 17-31.
	Wang X J， Zhou Y P， Qian G S. The selection of dual-channel supply chain coordination strategy considering manufacturer’ diseconomies of scale［J］. Journal of Management Sciences in China， 2017， 20（1）： 17-31.
18	Li J， Yang S L， Shi V， et al. Partial vertical centralization in competing supply chains［J］. International Journal of Production Economics， 2020， 224， 107565.
19	Abhishek V， Jerath K， Zhang Z J. Agency selling or reselling？Channel structures in electronic retailing［J］. Management Science， 2016， 62（8）： 2259-2280.
20	Kundu S， Chakrabarti T. Joint optimal decisions on pricing and local advertising policy of a socially responsible dual-channel supply chain［J］. American Journal of Mathematical and Management Sciences， 2018， 37（2）： 117-143.
21	Modak N M， Panda S， Sana S， et al. Corporate social responsibility， coordination and profit distribution in a dual-channel supply chain［J］. Pacific Science Review， 2014， 16（4）： 235-249.
22	Panda S. Coordination of a socially responsible supply chain using revenue sharing contract［J］. Transportation Research Part E： Logistics and Transportation Review， 2014， 67： 92-104.
23	Panda S， Modak N M， Basu M， et al. Channel coordination and profit distribution in a social responsible three-layer supply chain［J］. International Journal of Production Economics， 2015， 168： 224-233.

[1]	Wanting Hu,Jingjing Ding,Liang Liang. Joint Reserve Model of Government and Enterprise for Relief Materials Based on a Delegated Reserve Contract with Option [J]. Chinese Journal of Management Science, 2024, 32(9): 101-112.
[2]	Jin Li,Gege Liu,Haixia Zhang,Jianghua Zhang. Manufacturer's Decentralized Encroachment Strategy with Consumer Green Preference and Channel Competition [J]. Chinese Journal of Management Science, 2024, 32(7): 281-290.
[3]	Shuai Ling,Jiyuan Guo,Yue Li,Shoufeng Ma. How should Charging Infrastructure Subsidies Assess the Situation? Analysis Based on Multi-party Dynamic Game [J]. Chinese Journal of Management Science, 2024, 32(6): 290-300.
[4]	Yanan Song,Ruijuan Nan,Wei Gu,Daoping Wang. Research on Pricing and Subsidy Strategies of Ride-sharing Platform Based on Driver's Service Effort level [J]. Chinese Journal of Management Science, 2024, 32(2): 265-275.
[5]	Zhibing Lin,Qing Wu. Research on Pricing and Channel Strategies of BODS Omni-channel Green Supply Chain with Stochastic Reference Price [J]. Chinese Journal of Management Science, 2024, 32(2): 65-74.
[6]	Xiaotong Qin,Zongyu Mu,Tao Chu,Yongguang Zhong. The Economic and Environmental Performance of Closed-Loop Supply Chain Considering Online Shopping Preference and Offline Retail Service [J]. Chinese Journal of Management Science, 2024, 32(1): 187-199.
[7]	Jian-yu LUO,Hua SONG,Xiao-ye YANG,Yuan-fang SONG. Research on Information Sharing of Manufacturers Providing Green Services in Competitive Green Supply Chain [J]. Chinese Journal of Management Science, 2023, 31(9): 105-113.
[8]	Chun-bing BAO,Zong-kai JIN,Xiao-xia RONG,Qing-chun MENG,Yu YU. Evolutionary Game Analysis of Pollution Co-governance Strategies for SMEs under Rigid Environmental Constraints [J]. Chinese Journal of Management Science, 2023, 31(9): 137-147.
[9]	FENG Hua, QIU Yu-ru, HUANG Yu, TANG Zi-xuan. The Impact of Different Government Subsidy Models on the Elderly Care Service Market [J]. Chinese Journal of Management Science, 2023, 31(9): 266-277.
[10]	Ai-hong LIAO,Yan-qiu LU,Li-jun PANG. Research on the Selection of Government R&D Subsidy Strategy under Leading Enterprise-driven Cluster [J]. Chinese Journal of Management Science, 2023, 31(8): 22-31.
[11]	Xu-jin PU,De-ling LAI,De-long JIN. Subsidy Based on Purchase Volume or Purchase Price? [J]. Chinese Journal of Management Science, 2023, 31(8): 32-40.
[12]	Wei-dong ZHU,Yu-fei TIAN,Fu-wei ZHANG,Xue HU,Xiao-ya DAI. Research on the Relationship between Government Subsidy and SMEs Value Creation from Enterprise Life Cycle Perspective: Based on Rules Mining Using Agglomerative Hierarchical Clustering and Rough Sets [J]. Chinese Journal of Management Science, 2023, 31(8): 80-89.
[13]	CHEN Ke-bing, KONG Ying-qi, LEI Dong. Pricing and Green Input Decisions of a Competitive Supply Chain with Consumers’ Product Preference and Different Channel Powers [J]. Chinese Journal of Management Science, 2023, 31(5): 1-10.
[14]	HAN Meng-yuan, FENG Liang-qing, ZHANG Lei. The Impact of Triple Competition in the Green Supply Chain on the Issuance of Substitutable Products [J]. Chinese Journal of Management Science, 2023, 31(4): 89-100.
[15]	WU Zhi-qiao, KANG Ya-ling, LUO Jian, TANG Jia-fu. Research on the Effect Mechanism and Optimization Strategy of Activeness and Subsidy on Platform User Demand [J]. Chinese Journal of Management Science, 2023, 31(2): 173-181.

Channel Selection Strategy of the Green-product Manufacturer under Different Forms of Government Subsidies

RichHTML

PDF (PC)

Knowledge

Abstract

Cite this article

share this article

Figures/Tables 10

References 23

Related Articles 15

Metrics

Comments

Recommended 0