价值共创、分销商网络结构嵌入与合作绩效

doi:10.16381/j.cnki.issn1003-207x.2021.1812

Abstract

Abstract:

The important impact of value co creation among enterprises has been unanimously recognized by theorists and practitioners， but the existing research mainly focuses on the direct impact effect of value co creation， and lacks the boundary conditions to explore the impact effect of value co creation from the perspective of enterprise network. Based on value co creation theory and social network theory， the impact of channel value co-creation on cooperation performance and the regulatory role of distributor network density and network centrality is discussed. Taking the cooperative relationship between manufacturers and distributors as the research situation， 288 valid questionnaires investigated and obtained from domestic manufacturers are analyzed. The results show that： first， the value co creation of manufacturers and distributors will improve the cooperation performance of both sides； Second， the distributor network density will enhance the positive impact of value co creation on cooperation performance， while the distributor network centrality has no significant regulatory effect on the relationship between value co creation and cooperation performance. The research results reveal the impact of value co creation among enterprises on cooperation performance under the channel situation， enrich the theoretical research on the relationship between value co creation and social network， and help enterprise managers better understand the impact of the embedded characteristics of network structure on the effect of value co creation among enterprises， so as to develop value co creation among enterprises in a more scientific way and build a close cooperative relationship.

Key words: value co creation, social network theory, network density, network centrality

CLC Number:

F713.5

Yong He,Guijun Zhuang,Chao Feng. Value Co-creation, Distributor Network Structure Embedding and Cooperation Performance[J]. Chinese Journal of Management Science, 2024, 32(8): 241-249.

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