Abstract:

The equipment manufacturing industry is a crucial indicator of a nation’s industrial strength， and the competitiveness of this sector hinges on the product competitiveness of manufacturing enterprises. The strategic approach to manufacturing product competition forms the core foundation for the development of equipment manufacturing businesses. In this study， after analyzing the existing theories of product strategy management and their deficiencies， a novel strategic analytical tool-the Six-Base-State Product Competitive Strategy-is proposed based on the intrinsic logic behind the successful evolution and development of Weichai’s product competitive strategies. Central to this strategy is the concept of starting with customer value preferences and comparing products with similar competitors in the market from two dimensions： technical performance and market performance. It introduces the Six Base States for technical performance and market performance， along with an analysis of the factors influencing these base states. Through the analysis of these two base states， it determines the competitive condition of the product. In line with the company’s product development goals， it provides optimized strategies and pathways for product strategy. Finally， a case study of Weichai Group’s WP12 product is conducted to validate the model. This product competitive strategy model holds significant reference value and importance for the product strategy management of equipment manufacturing enterprises.

Key words: Six-Base-State Product Competitive Strategy, strategic management, theoretical model, Weichai Power Co., Ltd.