Strategic customers have different valuation and willingness to pay not only for new products and re-manufactured goods which they have different quality, but also for products at different times. So companies should consider the strategic behavior of customers during the decision-making. In this paper, a closed-loop supply chain model are established which consist of a original equipment manufacturer, a independent remanufacturer and a group of strategic consumers. Dynamic game theory is used to analyze the impact of customers' strategic behavior and product quality on prices, profits, consumer surplus when the independent remanufacturer engages in recycling and remanufacturing. Then the two situations of re-manufacturing and no re-manufacturing are compared. Studies have shown that: as the level of customers' strategicity increases, the profits of original equipment manufacturer decrease, the profits of independent remanufacturer and consumer surplus increase. As the quality level of remanufactured product increase, the profits of original equipment manufacturer decrease, the profits of independent remanufacturer increase firstly and then decrease, consumer surplus increase.
CHEN Zhang-yue, WANG Yong, LIU Hua-ming
. Decision Model of Closed-Loop Supply Chain Considering Customers' Strategic Behavior and Product Quality[J]. Chinese Journal of Management Science, 2016
, 24(3)
: 109
-116
.
DOI: 10.16381/j.cnki.issn1003-207x.2016.03.013
[1] Majumder P, Groenevelt H. Competition in remanufacturing[J]. Production and Operations Management, 2001, 10(2):125-141.
[2] Ferrer G, Swaminathan J M. Managing new and remanufactured products[J]. Management Science, 2006, 52(1):15-26.
[3] Ferguson M E, Toktay L B. The effect of competition on recovery strategies[J]. Production and Operations Management, 2006, 15(3):351-368.
[4] Mitra S, Webster S. Competition in remanufacturing and the effects of government subsidies[J]. International Journal of Production Economics, 2008, 111(2):287-298.
[5] 熊中楷, 王凯, 熊榆. 经销商从事再制造的闭环供应链模式研究[J]. 管理科学学报, 2011, 14(11):1-9.
[6] 伍颖, 熊中楷. 竞争条件下制造商和再制造商的生产决策[J]. 系统工程理论与实践, 2014, (2):291-303.
[7] 朱庆华, 周珊珊. 基于政府价格补贴的汽车零部件制造商与再制造商的竞争分析[J]. 系统管理学报, 2014, (3):367-373.
[8] Atasu A, Souza G C. How does product recovery affect quality choice?[J]. Production and Operations Management, 2013, 22(4):991-1010.
[9] Örsdemir A, Kemahl?o?lu-Ziya E, Parlaktürk A K. Competitive quality choice and remanufacturing[J]. Production and Operations Management, 2014, 23(1):48-64.
[10] 曹俊, 熊中楷, 刘莉莎. 闭环供应链中新件制造商和再制造商的价格及质量水平竞争[J]. 中国管理科学, 2010, 18(5):82-90.
[11] 谢家平, 迟琳娜, 梁玲. 基于产品质量内生的制造/再制造最优生产决策[J]. 管理科学学报, 2012, 15(8):12-23.
[12] 刘家国, 周学龙, 赵金楼. 基于产品质量差异的闭环供应链定价策略与协调研究[J]. 中国管理科学, 2013, 21(S1):426-431.
[13] 曹晓刚, 郑本荣, 闻卉. 基于质量与价格竞争的再制造系统均衡决策研究[J]. 控制与决策, 2014, 29(8):1394-1400.
[14] Aviv Y, Pazgal A. Optimal pricing of seasonal products in the presence of forward-looking consumers[J]. Manufacturing & Service Operations Management, 2008, 10(3):339-359.
[15] Liu Qian, van Ryzin G J. Strategic capacity rationing to induce early purchases[J]. Management Science, 2008, 54(6):1115-1131.
[16] Cachon G P, Swinney R. Purchasing, pricing, and quick response in the presence of strategic consumers[J]. Management Science, 2009, 55(3):497-511.
[17] Lai Guoming, Debo L G, Sycara K. Buy now and match later:Impact of posterior price matching on profit with strategic consumers[J]. Manufacturing & Service Operations Management, 2010, 12(1):33-55.
[18] Liu Qian, Zhang Dan. Dynamic pricing competition with strategic customers under vertical product differentiation[J]. Management Science, 2013, 59(1):84-101.
[19] 彭志强, 熊中楷, 李根道. 考虑顾客策略行为的易逝品定价与再制造柔性补货机制研究[J]. 中国管理科学, 2010, 18(2):32-41.
[20] 杨慧, 周晶, 宋华明. 考虑消费者短视和策略行为的动态定价研究[J]. 管理工程学报, 2010 (4):133-137.
[21] 李豪, 熊中楷, 彭志强. 竞争环境下基于顾客策略行为的易逝品动态定价研究[J]. 中国管理科学, 2011, 19(2):88-98.
[22] 杨道箭, 齐二石, 魏峰. 顾客策略行为与风险偏好下供应链利润分享[J]. 管理科学学报, 2012, 14(12):50-59.
